Budiadnyana, Gusti Nyoman (2013) Pengaruh Produk, Promosi, Harga Dan Distrinusi Terhadap Keputusan Pembelian Pelanggan. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Keputusan pembelian merupakan salah satu kunci dalam menaikkan penjualan. Untuk itu, penelitian ini mengambarkan bagaimana pengaruh dari Produk, Promosi, Harga dan Distribusi penjualan terhadap keputusan pembelian Pelanggan. Produk Mowilex Weadthercoad di produksi oleh PT. Mowilex di distribusikan oleh PT. Catur Sentosa Adiprana Tbk. Jakarta Riset dilakukan di Jakarta Jakarta Barat dengan jumlah sampel sebanyak 100 responden yang sudah dipilih berdasarkan pembelian terkecil dari berbagai kecamatan yang ada. Kriteria dalam pemilihan responden berdasarkan jenis toko. Metode analisis data yang digunakan adalah uji validitas dan reliabilitas serta Analisis Regresi Linier Berganda yang bertujuan untuk mengetahui pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bawa variabel produk, harga dan distribusi secara bersama-sama mempunyai pengaruh yang signifikan terhadap keputusan pembelian pelanggan, variabel distribusi sendiri mempunyai pengaruh sangat kuat terhadap keputusan pembelian pelanggan. Kata kunci : Produk, Promosi, Harga, Distribusi, Keputusan Pembelian Pelanggan Purchasing decisions is a key to increasing sales. Therefore, research is a portrait of how the influence of Product, Promotion, Price and Distribution sales to customer purchase decisions. Weadthercoad Mowilex product produced by PT. Mowilex distributed by PT. Catur Sentosa Adiprana Tbk. Jakarta. Research conducted in Jakarta, West Jakarta with a total sample of 100 respondents was selected based on the smallest purchases from various districts. Criteria for the selection of respondents, namely gender and age, and education stores. Data analysis methods used are validity and reliability and Regression Analysis aimed to determine the effect of each independent variable on the dependent variable. The results show that your variable product, price and distribution together have a significant influence on the purchasing decisions of customers, the distribution of the variable itself has a very strong influence on purchasing decisions of customers. Keywords: Product, Promotion, Pricing, Distribution, Purchasing Decisions Customers
| Item Type: | Thesis (S2) |
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| Call Number CD: | CDT-551-13-016 |
| Call Number: | TM/51/15/224 |
| NIM/NIDN Creators: | 55110110006 |
| Uncontrolled Keywords: | product, promotion, pricing, distribution, purchasing desions customers produk, promosi harga, Distribusi, Keputusan Pembelian Pelanggan, MPS, Manajemen Pemasaran |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 28 May 2015 09:07 |
| Last Modified: | 09 Jul 2022 06:37 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/15277 |
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