PENGARUH PRODUK, PERSEPSI HARGA, PROMOSI SERTA LOKASI TERHADAP KEPUTUSAN PEMBELIAN(Studi Kasus Vila Rizki Ilhami)

FINAL, DEN (2013) PENGARUH PRODUK, PERSEPSI HARGA, PROMOSI SERTA LOKASI TERHADAP KEPUTUSAN PEMBELIAN(Studi Kasus Vila Rizki Ilhami). S2 thesis, Universitas Mercu Buana Jakarta - Menteng.

[img]
Preview
Text (cover)
COVERR.pdf

Download (309kB) | Preview
[img]
Preview
Text (abstrak)
ABSTRAK.pdf

Download (65kB) | Preview
[img] Text (bab 1)
BAB 1.pdf
Restricted to Registered users only

Download (120kB)
[img] Text (bab 2)
BAB 2.pdf
Restricted to Registered users only

Download (120kB)
[img] Text (bab 3)
BAB 3.pdf
Restricted to Registered users only

Download (486kB)
[img] Text (bab 4)
BAB 4.pdf
Restricted to Registered users only

Download (219kB)
[img] Text (bab 5)
BAB 5.pdf
Restricted to Registered users only

Download (235kB)
[img] Text (bab 6)
BAB 6.pdf
Restricted to Registered users only

Download (67kB)
[img] Text (daftar pustaka)
PUSTAKA.pdf
Restricted to Registered users only

Download (606kB)

Abstract

P enelitian ini bertujua n u n tu k m e n g e ta h u i p e n g a ru h p ro d u k , p e rse p si h a rg a , prom osi dan lokasi terhadap keputusan pem belian dengan studikasus di P T M ustik a H a d i A sri P erum ahan V ila R izkiIlham i . P ro d u k , P e rse p sih a rg a , P ro m o si d a n L o k a si m e n ja d i v a ria b e l In d e p e n d e n , k e p u tu sa n p e m b e lia n m enjadi variabel dependen . D alam penelitian in i, p e n g u m p u la n d a ta d ila k u k a n m elalui m etode survey. K uesioner di sebar kepada pelanggan P T M ustika H adi A sri P erum ahan V ila R izki Ilham i . S am pel yang digunakan m engguna kan m etode purposive sam ple . D ari hasil pengolahan data didapatkan variabel P roduk tidak berpengaruh terhadap variabel K e p u tu sa n p e m b e lia n , sedangkan variabel p e rse p si h a rg a b e rp e n g a ru h te rh a d a p k e p u tu sa n p e m b e lia n . P ro m o si b e rp e n g a ru h terhadap keputusan p em belian sedangkan lokasi tidak berpengaruh terhadap keputusan p e m b e lia n . S e c a ra sim u lta n k e e m p a t v a ria b e l p ro d u k , p e rse p si h a rg a , p ro m o si d a n l o k a s i b e rp e n g a ru h te rh a d a p k e p u tu sa n p e m b e lia n . K esim pulan dari penelitian in i, u n tu k dapat m em pengaruhi keputus a n p e m b e lia n P T M u s tik a H a d i A s ri P e ru m a h a n V ila R iz k i Ilh a m i, perusahaan harus fo c u s te rh a d a p p ro d u k , p e rse p si h a rg a , p ro m o si d a n lo k a si untuk m em pertahankan keunggulan dari perum ahan V ila R izki Ilham i . K ata kunci : P ro d u k , P e rse p si H a rg a , P ro m o si, L oka si, K e p u tu sa n P em belian T he purpose of this study is to a n a ly ze th e e ffe c t o f p ro d u c t, p ric e p e rc e p tio n , prom otion and location influence on the repurchase decision P T M ustika H adiA sri V ila R izkiIlham i . The Independ e n t v a ria b le w e re p ro d u c t, p ric e p e rc e p tio n , p ro m o tio n a n d lo c a tio n . W h ile the decision to repurchase is an dependent variable . P rim a ry d a ta w e re c o lle c te d b y u sin g q u e stio n e r .U sin g p u rp o siv e sa m p lin g , to ta l 1 5 0 sa m p le s w e re obtained from the custom ers o f P T M ustika H adiA sri V ila R izki . F rom the results of the data processing, product has not influenced the decision to repurchase , W hile the price has influenced the decision to repurchase , th p ro m o tio n a lso h a s in flu e n c e d th e d e c isio n to p u rc h a se , w h ile th e location has not influenced the decision to purchase . p ro d u c t, p ric e p e rc e p tio n , p ro m o tio n a n d lo c a tio n sim u lta n e o u sly in flu e n c e o n p u rc h a sin g decisions T h e c o n c lu sio n o f th is stu d y , in o rd e r to t he repurchase of the custom ers , the com panies should focus on p ro d u c t, p ric e p e rc e p tio n , p ro m o tio n a n d lo c a tio n m aintain the superiority of V ila R izkiIlham i . Keywords : P ro d u c t, P rice P e rc e p tio n , L o c a tio n , P urchasing D ecisions

Item Type: Thesis (S2)
Call Number CD: CDT-551-13-014
Call Number: TM/51/13/219
NIM/NIDN Creators: 55110120177
Uncontrolled Keywords: Produk, Persepsi Harga, Promisi, Lokasi, Keputusan Pembelian, MPS, Manajemen Pemasaran
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 07 Feb 2014 10:34
Last Modified: 09 Jul 2022 06:27
URI: http://repository.mercubuana.ac.id/id/eprint/15129

Actions (login required)

View Item View Item