Kurniawan, Nandy (2014) Pengaruh Persepsi Harga, Layanan Purna Jual dan Personal Selling Terhadap Keputusan Penyewaan Mesin EDC Pada PT Multi Adi Prakarsa Manunggal (KARTUKU). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Penelitian ini bertujuan menguji dan menganalisis pengaruh persepsi harga, kualitas layanan purna jual dan personal selling terhadap keputusan penyewaan mesin EDC pada PT.Multi Adi Prakarsa Manunggal (Kartuku). Hasil penelitian terhadap 100 responden merchant di Jakarta dengan menggunakan analisis regresi linier berganda. Hasil penilitian menunjukan bahwa : (1) Persepsi Harga berpengaruh signifikan terhadap keputusan pembelian (2) Kualitas Layanan Purna Jual berpengaruh signifikan terhadap keputusan pembelian (3) Personal Selling berpengaruh signifikan terhadap keputusan pembelian (4) Secara simultan persepsi harga, kualitas layanan purna jual dan personal selling berpengaruh signifikan terhadap keputusan pembelian Kata kunci: Persepsi Harga, Kualitas Layanan Purna Jual, Personal Selling, Keputusan Pembelian, Mesin EDC. This study aims to examine and analyze the effect of price perception, quality after-sales service and personal selling to leasing decisions on EDC machine on PT.Multi Adi Prakarsa Manunggal (Kartuku). Results of a study of 100 respondents merchant in Jakarta using multiple linear regression analysis.The results showed that: (1) perception price significantly influence purchasing decisions (2) quality sales Service significantly influence the purchase decision (3) Personal Selling significantly influence purchase decisions (4) In the simultaneous perception of price, quality and after-sales service of personal selling significantly influence purchasing decisions Keywords: Perception of price, quality after-sales service, Personal selling, purchasing decisions, EDC machine.
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CDT-551-14-178 |
| Call Number: | TM/51/14/117 |
| NIM/NIDN Creators: | 55110110025 |
| Uncontrolled Keywords: | Persepsi Harga, Kualitas Layanan Purna Jual, Personal Selling, Keputusan Pembelian, Mesin EDC, mps, manajemen pemasaran |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 06 Feb 2015 09:47 |
| Last Modified: | 09 Jul 2022 04:48 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/13815 |
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