PENERAPAN GAYA GOTHIC ART DALAM PERANCANGAN MEDIA PROMOSI BAND YAKUZA - BANDUNG

AHMAD, SALAHUDIN (2014) PENERAPAN GAYA GOTHIC ART DALAM PERANCANGAN MEDIA PROMOSI BAND YAKUZA - BANDUNG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Application of gothic art style in the design of a media campaign Yakuza-band from Bandung made for the benefit of introducing the band Yakuza to the general public, especially the deathcore music community with the aim that the works of the band Yakuza can be accepted and that the band be better known Yakuza again in public, especially The deathcore community on Bandung. Through the gothic art style as well as promotional media illustrations using local elements, will be able to give a different impression to the media than the media promotional campaign that used by other bands of fiction take from the outside countries. It is expected that the use of the gothic style in the promotion media make deathcore music lovers want to buy a souvenir CD of the band's albums as well as the Yakuza. Keyword : Gothic Art, Yakuza-Band, Deathcore Music, Promotion Media Penerapan gaya gothic art dalam perancangan media promosi band Yakuza-bandung ini dibuat untuk kepentingan memperkenalkan band Yakuza kepada masyarakat luas khususnya para komunitas musik deathcore dengan tujuan agar karya-karya dari band Yakuza dapat bisa diterima serta agar band Yakuza dapat lebih dikenal lagi di masyarakat khususnya di komunitas deathcore bandung. Melalui gaya gothic art sebagai ilustrasi media promosinya serta dengan menggunakan unsur lokal, akan mampu memberikan kesan yang berbeda terhadap media promosinya dibandingkan dengan media promosi yang digunakan oleh band lain ang mengambil dari cerita fiksi luar. Diharapkan dengan menggunakan gaya gothic pada edia promosinya membuat para pecinta musik deathcore mau membeli CD album serta souvenir dari band Yakuza. Kata kunci : Gothic Art, Yakuza, Musik Deathcore, Media Promosi

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