NURJANAH, AMELIA (2026) PERANCANGAN VIDEO ANIMASI 2D EXPLAINER SEBAGAI MEDIA EDUKASI PENTINGNYA TIDUR DAN KESEHATAN MENTAL PADA USIA 18-25 TAHUN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Staying up late among 18-25 year-olds is becoming increasingly common due to academic demands and social media use, even tho lack of sleep can impact mental health. However, educational media about the importance of sleep is still dominated by static presentations, which are less able to attract attention and build a connection with the audience. This design aims to produce a 2D explainer animation video as an educational medium about the importance of sleep and its connection to mental health for an audience aged 18-25 thru visual communication strategies that are relevant to the target characteristics. The method used is design thinking, which consists of the stages of empathize, define, ideate, prototype, and testing. Data collection was conducted thru literature study, observation, questionnaires, interviews with psychologists, and work evaluation using feedback from 193 respondents. The design results in the form of a 2D explainer animation video supported by two series videos and various supporting media. The visual presentation uses a stylized flat design illustration style, a storytelling approach, and characters that represent the all-nighter habits of students to make the message feel closer to the audience's life. The test results show that the work is considered engaging, easy to understand, and capable of enhancing the understanding of the relationship between sleep quality and mental health. Thus, the designed explainer video is considered effective as an educational medium suitable for the characteristics of the 18-25 age group audience. Keywords: Explainer Video, 2D Animation, Education, Sleep, Mental Health Kebiasaan begadang pada usia 18-25 tahun semakin umum terjadi akibat tuntutan akademik dan penggunaan media sosial, padahal kurangnya tidur dapat berdampak pada kesehatan mental. Namun, media edukasi mengenai pentingnya tidur masih didominasi oleh penyajian yang bersifat statis sehingga kurang mampu menarik perhatian dan membangun kedekatan dengan audiens. Perancangan ini bertujuan menghasilkan video animasi 2D explainer sebagai media edukasi mengenai pentingnya tidur dan kaitannya dengan kesehatan mental bagi audiens usia 18-25 tahun melalui strategi komunikasi visual yang relevan dengan karakteristik target. Metode yang digunakan adalah design thinking yang terdiri atas tahapan empathize, define, ideate, prototype, dan testing. Pengumpulan data dilakukan melalui studi pustaka, observasi, kuesioner, wawancara dengan psikolog, serta evaluasi karya menggunakan umpan balik dari 193 responden. Hasil perancangan berupa video animasi 2D explainer yang didukung oleh dua video seri serta berbagai media pendukung. Penyajian visual menggunakan gaya ilustrasi stylized flat design, pendekatan storytelling, serta karakter yang merepresentasikan kebiasaan begadang mahasiswa agar pesan terasa lebih dekat dengan kehidupan audiens. Hasil uji coba menunjukkan bahwa karya dinilai menarik, mudah dipahami, serta mampu meningkatkan pemahaman mengenai hubungan antara kualitas tidur dan kesehatan mental. Dengan demikian, video explainer yang dirancang dinilai efektif sebagai media edukasi yang sesuai dengan karakteristik audiens usia 18-25 tahun. Kata Kunci: Video Explainer, Animasi 2D, Edukasi, Tidur, Kesehatan Mental
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