ENGGARDITO, TADDEO BEVAN (2026) PERANCANGAN MASKOT BANGAU SEBAGAI IDENTITAS VISUAL TK MELATI TANJUNG DUREN MELALUI PENDEKATAN ANTROPOMORFIK dan PSIKOLOGI VISUAL ANAK USIA DINI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
TK Melati Tanjung Duren is an early childhood education institution that upholds the vision of Love, Care, and Concern. However, its mascot has not been consistently used as the school's visual identity. Over the past three years, the mascot has changed annually, resulting in the absence of a consistent and recognizable visual identity. Therefore, this design project aims to develop an official mascot for TK Melati that represents the institution's identity and core values. As a supporting method, a quantitative approach was employed through the distribution of questionnaires to 41 respondents to evaluate the design outcome. The design process applied the Glass Box method using Robin Landa's Five Phases of the Design Process, consisting of Orientation, Analysis, Concept, Design, and Implementation, with an emphasis on anthropomorphism and early childhood visual psychology. The final design resulted in a white stork mascot named Jasmine, developed through the exploration of form, color, facial expressions, and visual attributes based on the characteristics of the white stork as a symbol of love, care, and nurturing. Jasmine was designed in a stylized cartoon illustration style to create a character that is memorable, visually appealing, and suitable for young children. Based on the evaluation results, the majority of respondents expressed positive perceptions of Jasmine, stating that the mascot successfully represents the values of Love, Care, and Concern, is easy to recognize and remember, visually attractive, and appropriate to serve as the official visual identity of TK Melati Tanjung Duren. Therefore, this design project is expected to strengthen the school's visual identity, image, and branding in a consistent and sustainable manner. Keywords: mascot design; visual identity; anthropomorphism; early childhood visual psychology; branding. TK Melati Tanjung Duren merupakan lembaga pendidikan anak usia dini yang memiliki visi Love, Care, and Concern, namun maskot yang dimiliki belum konsisten sebagai identitas visual sekolah. Selama tiga tahun terakhir, maskot yang digunakan terus berganti sehingga belum mampu membangun identitas visual yang konsisten dan mudah dikenali. Oleh karena itu, perancangan ini bertujuan untuk merancang maskot TK Melati sebagai identitas visual resmi yang mampu merepresentasikan karakter serta nilai-nilai yang dimiliki TK Melati Tanjung Duren. Sebagai pendukung, digunakan pendekatan kuantitatif melalui penyebaran kuesioner kepada 41 responden untuk mengevaluasi hasil perancangan. Proses perancangan menggunakan metode Glass Box dengan tahapan Five Phases of the Design Process menurut Robin Landa yang meliputi Orientation, Analysis, Concept, Design, dan Implementation yang berorientasi pada antropomorfik dan psikologi visual anak usia dini. Hasil perancangan menghasilkan maskot bangau putih bernama Jasmine yang dikembangkan melalui proses eksplorasi bentuk, warna, ekspresi, dan atribut visual berdasarkan karakteristik bangau putih sebagai simbol kasih sayang, kepedulian, dan pengasuhan. Jasmine dirancang dengan gaya ilustrasi stylized cartoon agar mudah dikenali, menarik, dan sesuai dengan karakteristik anak usia dini. Berdasarkan hasil evaluasi, mayoritas responden memberikan penilaian positif terhadap maskot Jasmine karena dinilai mampu merepresentasikan nilai Love, Care, and Concern, mudah diingat, menarik secara visual, serta layak digunakan sebagai identitas visual resmi TK Melati Tanjung Duren. Dengan demikian, perancangan ini diharapkan dapat membantu memperkuat identitas visual, citra, serta branding TK Melati Tanjung Duren secara konsisten. Kata kunci : maskot; identitas visual; antropomorfik; psikologi visual anak
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 42322010069 |
| Uncontrolled Keywords: | maskot; identitas visual; antropomorfik; psikologi visual anak |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.4 Child Psychology/Psikologi Anak |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | khalimah |
| Date Deposited: | 15 Sep 2026 01:37 |
| Last Modified: | 15 Sep 2026 01:37 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/103869 |
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