APLIKASI PENCARIAN LOKASI USAHA KECIL MANDIRI (UKM) BERBASIS WEB

AHMAD, RINALDI (2015) APLIKASI PENCARIAN LOKASI USAHA KECIL MANDIRI (UKM) BERBASIS WEB. S1 thesis, Universitas Mercu Buana.

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Abstract

Along with the development of Information Technology and Telecommunications increasingly rapid succession affects how providers of services or goods in the promotion. Nowadays anyone, anywhere can easily deploy promotional information to anyone without distance limitations, but it is considered less effective when the receiver is located far from the location information campaign. Therefore it is necessary to make promotional applications with LBA method or Location Based Advertising. LBA (Location Based Advertising) is a promotional service that utilizes location (GPS). In this way application’s user may receive promotional information according to their location at the time and users can also search the location of UKM which are around them as search keywords, so that the information sought was delivered acceptable according to location and time. Keywords: Location Based Advertising, LBA, UKM, GPS. Seiring dengan perkembangan Teknologi Informasi dan Telekomunikasi yang semakin cepat turut mempengarui cara penyedia jasa atau barang dalam melakukan promosi. Saat ini siapa saja dan dimana saja dapat dengan mudah menyebarkan informasi promosi kepada siapapun tanpa ada batasan jarak, akantetapi hal ini dianggap kurang efektif disaat penerima informasi berada jauh dari lokasi promosi. Karena itu dirasa perlu untuk membuat aplikasi promosi dengan metode LBA atau Location Based Advertising. LBA (Location Based Advertising) merupakan layanan promosi yang memanfaatkan lokasi (GPS). Dengan cara ini pegguna dapat menerima informasi promosi sesuai dengan lokasi mereka saat itu dan pengguna juga dapat melakukan pencarian lokasi UKM yang berada disekitar mereka sesuai kata kunci pencarian, sehingga informasi yang berusaha disampaikan dapat diterima sesuai lokasi dan waktunya. Kata Kunci: Location Based Advertising, LBA, UKM, GPS

Item Type:	Thesis (S1)
Call Number CD:	FIK/SI. 15 147
NIM/NIDN Creators:	41808120001
Uncontrolled Keywords:	Kata Kunci: Location Based Advertising, LBA, UKM, GPS
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.5 General Purpose Application Programs/Program Aplikasi dengan Kegunaan Khusus 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
Divisions:	Fakultas Ilmu Komputer > Informatika
Depositing User:	ADRIYAN SEPTIAZI
Date Deposited:	07 Sep 2026 01:20
Last Modified:	07 Sep 2026 01:20
URI:	http://repository.mercubuana.ac.id/id/eprint/103655

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