OKTAVIANA, KISTY (2026) HUBUNGAN ANTARA LONELINESS DENGAN PERILAKU BINGE-WATCHING PADA PENGGUNA LAYANAN STREAMING. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of digital technology has changed people's entertainment consumption patterns, one of which is through streaming services that allow users to access various shows easily and flexibly. This convenience has also encouraged the emergence of the habit of watching several episodes in a row, known as bingewatching. Binge-watching activities are not only related to entertainment needs, but also to individual psychological conditions, one of which is loneliness. Loneliness is a subjective experience that arises due to a gap between expected social relationships and the social relationships an individual has. This study aims to determine the relationship between loneliness and binge-watching behavior in streaming service users. This study used a quantitative correlational approach involving 129 streaming service users aged 18-40 years. The sampling technique used was non-probability sampling with an accidental sampling method. Data analysis using the Spearman's rho correlation test showed a positive and significant relationship between loneliness and binge-watching behavior. The results of the inter-dimensional analysis showed that loneliness was significantly related to the dimensions, with the strongest relationship found in the loss of control dimension, indicating that loneliness is most prominently related to an individual's difficulty in controlling viewing activities compared to other binge-watching dimensions. Thus, the higher the level of loneliness felt by an individual, the higher the tendency for binge-watching behavior among streaming service users. Keywords : Loneliness, Binge-watching Behavior, Loss of Control, Streaming Services. Perkembangan teknologi digital telah mengubah pola masyarakat dalam mengonsumsi hiburan, salah satunya melalui layanan streaming yang memungkinkan pengguna mengakses berbagai tayangan secara mudah dan fleksibel. Kemudahan tersebut turut mendorong munculnya kebiasaan menonton beberapa episode secara berturut-turut atau dikenal sebagai binge-watching. Aktivitas binge-watching tidak hanya berkaitan dengan kebutuhan hiburan, tetapi juga dengan kondisi psikologis individu, salah satunya loneliness. Loneliness merupakan pengalaman subjektif yang muncul akibat adanya kesenjangan antara hubungan sosial yang diharapkan dengan hubungan sosial yang dimiliki individu. Penelitian ini bertujuan untuk mengetahui hubungan antara loneliness dengan perilaku binge-watching pada pengguna layanan streaming. Penelitian ini menggunakan pendekatan kuantitatif korelasional dengan melibatkan 129 pengguna layanan streaming berusia 18-40 tahun. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan metode accidental sampling. Analisis data menggunakan uji korelasi Spearman’s rho menunjukkan adanya hubungan positif dan signifikan antara loneliness dengan perilaku bingewatching. Hasil analisis antar dimensi menunjukkan bahwa loneliness berhubungan signifikan dengan dimensi bahwa hubungan paling kuat ditemukan pada dimensi loss of control, yang menunjukkan bahwa loneliness paling menonjol keterkaitannya dengan kesulitan individu dalam mengendalikan aktivitas menonton dibandingkan dengan dimensi binge-watching lainnya. Dengan demikian, semakin tinggi tingkat loneliness yang dirasakan individu, semakin tinggi pula kecenderungan perilaku binge-watching pada pengguna layanan streaming. Kata Kunci : Lonelines, Perilaku Binge-watching, Loss of Control, Layanan Streaming.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 46122010173 |
| Uncontrolled Keywords: | Lonelines, Perilaku Binge-watching, Loss of Control, Layanan Streaming. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.5 Psychology of Young People Twelve to Twenty/Psikologi Remaja |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | khalimah |
| Date Deposited: | 22 Aug 2026 04:29 |
| Last Modified: | 22 Aug 2026 04:29 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/103355 |
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