PRASETIA, ANDIKA (2026) PENGARUH OVERCONFIDENCE, DISPOSITION EFFECT, ANCHORING DAN HERDING BIAS TERHADAP KEPUTUSAN INVESTASI GENERASI MUDA (Studi kasus pada anak muda di Bekasi). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to analyze: The Influence of Overconfidence, Disposition Effect, Anchoring and Herding Bias on Investment Decisions of the Young Generation (Case study on Young People in Bekasi). The population of this study was 3,214,791 people. The sample used was 100 respondents, calculated by the Slovin formula. The sampling approach collected data through field research. Partial Least Squares was used in the data analysis process. This study shows that investment decisions of the young generation are significantly influenced by Overconfidence, Anchoring, Herding bias and are not influenced by the Disposition Effect. This study has several weaknesses such as focusing on four cognitive biases namely Overconfidence, Disposition Effect, Anchoring, Herding bias, small sample size, and the research method used. To improve the results of this study, several suggestions that can be used are providing understanding and guidance for other researchers or investors, researching from other cognitive biases and using additional research techniques such as trials or interviews to achieve the best results, can be used as an educational program for financial institutions (KSEI, OJK, BEI) and the government. Keywords: Overconfidence, Disposition Effect, Anchoring, Herding bias, Investment decisions Tujuan penelitian ini adalah untuk meneliti: Pengaruh Overconfidence, Disposition Effect, Anchoring dan Herding Bias terhadap Keputusan Investasi Generasi Muda (Studi kasus pada Anak Muda di Bekasi). Populasi penelitian ini adalah 3.214.791 jiwa. Sampel yang digunakan adalah 100 responden, dihitung rumus Slovin. Pendekatan pengambilan sampel mengumpulkan data melalui penelitian lapangan. Partial Least Squares digunakan dalam proses analisis data. Penelitian ini menunjukkan bahwa pilihan investasi generasi muda sangat dipengaruhi oleh Overconfidence, Anchoring, Herding bias dan tidak dipengaruhi oleh Disposition Effect. Penelitian ini memiliki sejumlah kelemahan seperti berfokus pada empat bias kognitif yaitu Overconfidence, Disposition Effect, Achoring, Herding bias, ukuran sampel yang kecil, serta metode penelitian yang digunakan. Untuk memaksimalkan tujuan penelitian, beberapa saran yang dapat digunakan yaitu memberikan pemahaman dan panduan bagi peneliti lain atau investor, meneliti dari bias kognitif lainnya serta menggunakan teknik penelitian tambahan seperti uji coba atau wawancara untuk mencapai hasil terbaik, dapat dijadikan program edukasi bagi Lembaga keuangan (KSEI, OJK, BEI) dan pemerintah. Kata kunci: Overconfidence, Disposition Effect, Anchoring, Herding bias, Keputusan investasi
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43119120110 |
| Uncontrolled Keywords: | Overconfidence, Disposition Effect, Anchoring, Herding bias, Keputusan investasi |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.6 Investment/Investasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | khalimah |
| Date Deposited: | 04 Mar 2026 03:25 |
| Last Modified: | 04 Mar 2026 03:25 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/101335 |
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