Rosmawati, Rosmawati (2025) PENGARUH PERCEIVED VALUE DAN BRAND TRUST TERHADAP REPURCHASE INTENTION PADA PRODUK BBM PERTAMINA DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI PASCA KASUS KORUPSI. S1 thesis, Universitas Mercu Buana Jakarta - Menteng.
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (COVER)
43122120004-Rosmawati-01 Cover - ROSMAWATI ROSMAWATI.pdf Download (464kB) |
|
Text (BAB I)
43122120004-Rosmawati-02 Bab 1 - ROSMAWATI ROSMAWATI.pdf Restricted to Registered users only Download (214kB) |
|
Text (BAB II)
43122120004-Rosmawati-03 Bab 2 - ROSMAWATI ROSMAWATI.pdf Restricted to Registered users only Download (277kB) |
|
Text (BAB III)
43122120004-Rosmawati-04 Bab 3 - ROSMAWATI ROSMAWATI.pdf Restricted to Registered users only Download (233kB) |
|
Text (BAB IV)
43122120004-Rosmawati-05 Bab 4 - ROSMAWATI ROSMAWATI.pdf Restricted to Registered users only Download (313kB) |
|
Text (BAB V)
43122120004-Rosmawati-06 Bab 5 - ROSMAWATI ROSMAWATI.pdf Restricted to Registered users only Download (175kB) |
|
Text (DAFTAR PUSTAKA)
43122120004-Rosmawati-08 Daftar Pustaka - ROSMAWATI ROSMAWATI.pdf Restricted to Registered users only Download (149kB) |
|
Text (LAMPIRAN)
43122120004-Rosmawati-09 Lampiran - ROSMAWATI ROSMAWATI.pdf Restricted to Registered users only Download (517kB) |
Abstract
Dengan kepuasan pelanggan sebagai variabel mediasi, penelitian ini meneliti bagaimana Perceived Value dan Brand Trust berdampak pada keinginan untuk membeli kembali produk Pertamina BBM Pertamax dengan kadar RON 92. Kasus korupsi yang melibatkan institusi penyedia, yang dapat memengaruhi persepsi publik dan kesetiaan konsumen, telah membuat penelitian ini semakin penting. Studi ini dilakukan dengan metode kuantitatif dengan melakukan survei terhadap 119 orang yang menggunakan Pertamax secara teratur. Partial Least Squares Structural Equation Modeling (PLS-SEM), yang dibantu oleh SmartPLS 4, digunakan untuk melakukan analisis. Studi menunjukkan bahwa Perceived Value berdampak positif dan signifikan terhadap Repurchase Intention, baik secara langsung maupun tidak langsung melalui Customer Satisfaction. Brand Trust berdampak positif dan signifikan terhadap Repurchase Intention melalui Customer Satisfaction namun di tidak berpengaruh secara langsung Selain itu, kepuasan pelanggan sangat penting untuk menghubungkan persepsi nilai dan kepercayaan merek dengan keinginan untuk membeli kembali produk BBM Pertamax dari Pertamina karena kepuasan pelanggan dapat mempertahankan loyalitas pelanggan meskipun korupsi mengurangi kepercayaan pelanggan terhadap penyedia. With customer satisfaction as a mediating variable, this study examines how Perceived Value and Brand Trust impact the intention to repurchase Pertamina BBM Pertamax products with RON 92 content. The corruption case involving the provider institution, which can affect public perception and consumer loyalty, has made this research even more important. This study was conducted using a quantitative method by conducting a survey of 119 people who regularly use Pertamax. Partial Least Squares Structural Equation Modeling (PLS-SEM), assisted by SmartPLS 4, was used to conduct the analysis. The study shows that Perceived Value has a positive and significant impact on Repurchase Intention, both directly and indirectly through Customer Satisfaction. Brand Trust has a positive and significant impact on Repurchase Intention through Customer Satisfaction but has no direct effect.. In addition, customer satisfaction is very important to link the perception of brand value and trust with the desire to repurchase Pertamax fuel products from Pertamina because customer satisfaction can maintain customer loyalty even though corruption reduces customer trust in the provider.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43122120004 |
| Uncontrolled Keywords: | Perceived Value, Brand Trust, Customer Satisfaction, Repurchase Intention Perceived Value, Brand Trust, Customer Satisfaction, Repurchase Intention |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ARDIFTA DWI AFRIANI |
| Date Deposited: | 20 Feb 2026 02:08 |
| Last Modified: | 20 Feb 2026 02:08 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/101029 |
Actions (login required)
 |
View Item |
