Nursoleha, Annisa (2025) PENGARUH WEBSITE QUALITY, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP REPURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER SATISFACTION DI PT MERATUS LINE. S2 thesis, Universitas Mercu Buana Jakarta - Menteng.
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Abstract
Penelitian ini mengkaji pengaruh Website Quality, Kualitas Pelayanan, dan Persepsi Harga, terhadap repurchase intention yang dimediasi oleh customer satisfaction di PT Meratus Line. Metode penelitian yang digunakan adalah metode kuantitatif melalui penyebaran kuesioner kepada customer, dengan metode analisis Partial Least Square. Responden pada penelitian ini merupakan customer dari PT Meratus Line cabang Jakarta, dengan 105 responden yang menanggapi kuesioner. Hasil analisis data menggunakan SEM-PLS didapatkan bahwa kualitas website berpengaruh positif dan signifikan terhadap customer satisfaction. Lalu, kualitas pelayanan dan persepsi harga juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap repurchase intention. Kepuasan pelanggan menjadi mediasi antara kualitas pelayanan dan persepsi harga dengan repurchase intention, sedangkan website quality tidak berpengaruh. This research examines the influence of Website Quality, Service Quality, and Price Perception on repurchase intention, mediated by customer satisfaction at PT Meratus Line. The study employs a quantitative method through the distribution of questionnaires to customers, using Partial Least Squares analysis. The respondents are customers of PT Meratus Line’s Jakarta branch, with 105 participants responding to the questionnaire. Data analysis using SEM-PLS shows that website quality has a positive and significant effect on customer satisfaction. Then, service quality and price perception also have positive and significant effects on customer satisfaction. Customer satisfaction positively and significantly influences repurchase intention. Furthermore, customer satisfaction mediates the relationship between service quality and price perception with repurchase intention, whereas website quality does not have a significant effect.
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55122120012 |
| Uncontrolled Keywords: | Website Quality, Kualitas Pelayanan, Persepsi Harga, Repurchase Intention, Kepuasan Pelanggan Website Quality, Service Quality, Price Perception, Repurchase Intention, Customer Satisfaction |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | ARDIFTA DWI AFRIANI |
| Date Deposited: | 02 Feb 2026 05:44 |
| Last Modified: | 02 Feb 2026 05:44 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/100806 |
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