Aurelia, Michelle (2025) MANAJEMEN REPUTASI PERUSAHAAN PT HARTINDO CHEMICATAMA INDUSTRI DALAM MEMPERTAHANKAN HUBUNGAN BAIK DENGAN STAKEHOLDER BUSINESS TO BUSINESS (B2B) PERIODE OKTOBER 2024 – OKTOBER 2025. S1 thesis, Universitas Mercu Buana-Menteng.
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (Cover)
44221120009-Michelle Aurelia-01 Cover - michelle aurelia.pdf Download (1MB) |
|
Text (BAB I)
44221120009-Michelle Aurelia-02 Bab 1 - michelle aurelia.pdf Restricted to Registered users only Download (479kB) |
|
Text (BAB II)
44221120009-Michelle Aurelia-03 Bab 2 - michelle aurelia.pdf Restricted to Registered users only Download (345kB) |
|
Text (BAB III)
44221120009-Michelle Aurelia-04 Bab 3 - michelle aurelia.pdf Restricted to Registered users only Download (197kB) |
|
Text (BAB IV)
44221120009-Michelle Aurelia-05 Bab 4 - michelle aurelia.pdf Restricted to Registered users only Download (752kB) |
|
Text (BAB V)
44221120009-Michelle Aurelia-06 Bab 5 - michelle aurelia.pdf Restricted to Registered users only Download (223kB) |
|
Text (Daftar Pustaka)
44221120009-Michelle Aurelia-08 Daftar Pustaka - michelle aurelia.pdf Restricted to Registered users only Download (386kB) |
|
Text (Lampiran)
44221120009-Michelle Aurelia-09 Lampiran - michelle aurelia.pdf Restricted to Registered users only Download (1MB) |
Abstract
Sektor industri proteksi kebakaran merupakan sektor berisiko tinggi karena produknya berkaitan langsung dengan keselamatan, sehingga menuntut kepercayaan yang tinggi dari mitra bisnis. PT Hartindo Chemicatama Industri sebagai pelaku usaha di bidang ini perlu mengelola reputasinya secara strategis guna menjamin keberlangsungan kerja sama jangka panjang. Penelitian ini bertujuan untuk mengetahui manajemen reputasi perusahaan PT Hartindo Chemicatama Industri dalam mempertahankan hubungan baik dengan stakeholder dengan periode penelitian bulan Oktober 2024 sampai dengan Oktober 2025. Penelitian ini merujuk pada lima penelitian terdahulu yang membahas manajemen reputasi di berbagai sektor industri. Penelitian ini didasarkan pada konsep manajemen reputasi menurut Charles Fombrun (1996) yang membagi reputasi ke dalam empat dimensi utama, yaitu kredibilitas, keterpercayaan, keandalan, dan tanggung jawab sosial. Dimensi-dimensi tersebut digunakan sebagai pisau analisis untuk membedah manajemen reputasi perusahaan dalam membangun persepsi positif dan kepercayaan di mata mitra bisnisnya. Paradigma penelitian ini menggunakan paradigma konstruktivis dengan pendekatan kualitatif dengan metode penelitian deskriptif. Pengumpulan data dilakukan lewat wawancara mendalam terhadap tujuh informan yang dipilih meliputi 4 pihak internal perusahaan serta 3 pihak eksternal untuk mengetahui manajemen reputasi yang dijalankan. Hasil penelitian menunjukkan bahwa manajemen reputasi PT Hartindo dijalankan secara sistematis dengan mengintegrasikan pengendalian mutu internal dan pelayanan prima eksternal. Kredibilitas dan kepercayaan dibangun melalui kepatuhan ketat pada prosedur operasional dan uji produk berkala, sementara keandalan serta tanggung jawab sosial dibuktikan lewat dukungan teknis yang responsif dan penyediaan produk ramah lingkungan. Hal ini menyimpulkan bahwa reputasi yang terbangun berfungsi sebagai jaminan kualitas yang memperkuat loyalitas mitra dalam hubungan Business to Business (B2B). The fire protection industry is characterized by high-risk conditions that require absolute trust from business partners. As a company operating in this sector, PT Hartindo Chemicatama Industri needs to manage its reputation strategically to ensure the sustainability of long-term cooperation. This study aims to examine the corporate reputation management of PT Hartindo Chemicatama Industri in maintaining positive relationships with Business-to-Business (B2B) stakeholders, with the research period spanning from October 2024 to October 2025. This study refers to five previous studies that discuss reputation management across various industrial sectors. It is based on Charles Fombrun’s (1996) reputation management concept, which categorizes reputation into four main dimensions: credibility, trustworthiness, reliability, and social responsibility. These dimensions serve as the analytical framework to examine how the company manages its reputation in building positive perceptions and trust among its business partners. This research adopts a constructivist paradigm and employs a descriptive qualitative method. Data were collected through in-depth interviews with seven informants, consisting of four internal company representatives and three external parties, to understand the reputation practices implemented. The findings indicate that PT Hartindo’s reputation management is carried out systematically by integrating internal quality control and excellent external service. Credibility and trust are established through strict compliance with operational procedures and periodic product testing, while reliability and social responsibility are demonstrated through responsive technical support and the provision of environmentally friendly products. The study concludes that the company’s reputation functions as a quality assurance mechanism that strengthens partner loyalty in Business-to-Business (B2B) relationships.
Actions (login required)
 |
View Item |
