PENGARUH STORE ATMOSPHERE, KUALITAS PRODUK, IKLAN TERHADAP LOYALITAS PELANGGAN J.CO DONUTS & COFFEE

PRATAMA, FEBYANTO ALFI (2023) PENGARUH STORE ATMOSPHERE, KUALITAS PRODUK, IKLAN TERHADAP LOYALITAS PELANGGAN J.CO DONUTS & COFFEE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of Store Atmosphere on product quality and Advertising on Customer Loyalty at J.CO Donuts & Coffe. The subjects of this study were J.CO Donuts Balekota Tangerang customers. This research is a quantitative type that uses primary data. The sample used in this study was 180 respondents. The sampling method was carried out by purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results showed that the Store Atmosphere had a positive but not significant influence on J.CO Donuts Customer Loyalty in Balekota Tangerang. Product Quality research results have a positive but not significant effect on Customer Loyalty in Balekota Tangerang. The results of the study show that advertising has a positive and significant influence on J.CO Donuts customer loyalty in Balekota Tangerang. Keywords: Store Atmosphere, Product Quality, Advertising, Customer Loyalty, J.CO Donuts Penelitian ini bertujuan untuk menganalisis pengaruh Store Atmosphere kualitas produk, dan Iklan terhadap Loyalitas Pelanggan J.CO Donuts & Coffe. Subjek penelitian ini adalah Pelanggan J.CO Donuts Balekota Tangerang. Penelitian ini merupakan jenis kuantitatif yang menggunakan data primer. Sampel yang digunakan dalam penelitian ini adalah 180 responden. Metode pengambilan sampel dilakukan dengan metode Purposive Sampling. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan Partial Least Square (PLS). Hasil penelitian menunjukan bahwa Store Atmosphere memiliki pengaruh positif namun tidak signifikan terhadap Loyalitas Pelanggan J.CO Donuts di Balekota Tangerang. Hasil penelitian Kualitas Produk memiliki pengaruh positif namun tidak signifikan terhadap Loyalitas Pelanggan di Balekota Tangerang. Hasil penelitian menunjukkan Iklan memiliki pengaruh positif dan signifikan terhadap Loyalitas pelanggan J.CO Donuts di Balekota Tangerang. Kata Kunci: Store Atmosphere, Kualitas Produk, Iklan, Loyalitas Pelanggan, J.CO Donuts

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 386
NIM/NIDN Creators:	43118010270
Uncontrolled Keywords:	Store Atmosphere, Kualitas Produk, Iklan, Loyalitas Pelanggan, J.CO Donuts
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 726 Buildings for Religious Architecture/Arsitektur Bangunan Keagamaan > 726.5 Church Architecture/Arsitektur Gereja > 726.51 Design, Decoration, Construction of Structural Elements/Desain, Dekorasi, Struktur 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 745 Decorative Arts/Seni Dekorasi > 745.7 Decorative Coloring/Pewarnaan Dekoratif, Desain Pewarnaan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	02 Dec 2025 01:25
Last Modified:	02 Dec 2025 01:25
URI:	http://repository.mercubuana.ac.id/id/eprint/100262

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