NUGRAHA, DAVANA ARZY (2025) PENGARUH KREDIBILITAS ADE RAI TERHADAP KESADARAN HIDUP SEHAT MEMBER GYM KING FITNESS KOTA TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research examines the influence of Ade Rai’s credibility as a health influencer on the healthy lifestyle awareness of GYM King Fitness members in Tangerang City. The main objective is to determine the extent to which Ade Rai’s trustworthiness, attractiveness, and expertise affect members’ understanding, attitudes, and behaviors toward a healthy lifestyle. This research employs the Stimulus-Organism-Response (S-O-R) Theory and the Source Credibility Theory as its conceptual foundation. A quantitative explanatory approach was used through a survey method involving questionnaires distributed to 100 active gym members. Data were analyzed using simple linear regression, t-test, and coefficient of determination to measure the influence among variables. The results indicate that Ade Rai’s credibility has a significant and strong impact on the healthy lifestyle awareness of gym members. Among the dimensions, expertise and trustworthiness emerged as the dominant factors in enhancing participants’ understanding and motivation to maintain a sustainable healthy lifestyle. This research concludes that public figures with high credibility can serve as effective change agents in fostering public health awareness. The findings provide practical implications for health communication practitioners and gym management in strategically utilizing influencer credibility to promote healthy living. Future research is recommended to include mediating variables such as message perception and personal motivation to deepen the understanding of the relationship between credibility and healthy behavior. Keywords: Credibility, Ade Rai, Healthy Lifestyle Awareness, Influencer, Health Communication, S-O-R Theory. Penelitian ini mengkaji pengaruh kredibilitas Ade Rai sebagai influencer kesehatan terhadap kesadaran hidup sehat member GYM King Fitness Kota Tangerang. Tujuan utama penelitian ini adalah untuk mengetahui sejauh mana kepercayaan, daya tarik, dan keahlian Ade Rai berpengaruh terhadap pemahaman, sikap, serta perilaku hidup sehat anggota GYM. Penelitian ini menggunakan teori Stimulus-Organism-Response (S-O-R) dan Teori Kredibilitas Sumber (Source Credibility Theory) sebagai landasan konseptual. Pendekatan penelitian yang digunakan adalah kuantitatif eksplanatif dengan metode survei melalui kuesioner kepada 100 responden yang merupakan member aktif GYM King Fitness. Analisis data dilakukan menggunakan uji regresi linear sederhana, uji t, dan koefisien determinasi untuk mengukur pengaruh antar variabel. Hasil penelitian menunjukkan bahwa kredibilitas Ade Rai berpengaruh signifikan terhadap kesadaran hidup sehat member GYM dengan nilai pengaruh yang kuat. Dimensi keahlian dan kepercayaan menjadi faktor dominan dalam meningkatkan pemahaman dan motivasi responden terhadap gaya hidup sehat yang berkelanjutan. Penelitian ini menyimpulkan bahwa figur publik dengan kredibilitas tinggi dapat menjadi agen perubahan dalam membangun kesadaran kesehatan masyarakat. Implikasi hasil penelitian ini dapat menjadi acuan bagi praktisi komunikasi kesehatan dan pengelola pusat kebugaran dalam memanfaatkan peran influencer secara strategis. Penelitian selanjutnya disarankan untuk menambah variabel mediasi seperti persepsi pesan dan motivasi personal untuk memperdalam pemahaman hubungan kredibilitas dan perilaku sehat. Kata Kunci: Kredibilitas, Ade Rai, Kesadaran Hidup Sehat, Influencer, Komunikasi Kesehatan, Teori S-O-R
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44222010135 |
| Uncontrolled Keywords: | Kredibilitas, Ade Rai, Kesadaran Hidup Sehat, Influencer, Komunikasi Kesehatan, Teori S-O-R |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.2 Individual Psychology, Characters/Psikologi Individual, Karakter > 155.25 Character Development/Perkembangan Kepribadian, Perkembangan Karakter 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.9042 Stress/Stres, Tekanan Jiwa |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | khalimah |
| Date Deposited: | 19 Nov 2025 07:22 |
| Last Modified: | 19 Nov 2025 07:22 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/100174 |
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