PRASETYA, PRITA (2016) MEMBANGUN LOYALITAS SIKAP (ATTITUDINAL LOYALTY) DAN LOYALITAS PERILAKU (BEHAVIOURAL LOYALTY) MELALUI RELATIONSHIP VALUE DAN KEPUASAN (Studi Pada Perantara Pemasaran Decorshield). S2 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 16 036 |
| Call Number: | TM/51/16/014 |
| NIM/NIDN Creators: | 55114110235 |
| Uncontrolled Keywords: | Kepuasan pelanggan, loyalitas sikap, loyalitas perilaku, nilai hubungan, pemasaran bisnis-ke-bisnis |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 28 Feb 2016 11:55 |
| Last Modified: | 13 Nov 2023 06:09 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/6493 |
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