<> <http://www.w3.org/2000/01/rdf-schema#comment> "The repository administrator has not yet configured an RDF license."^^<http://www.w3.org/2001/XMLSchema#string> .
<> <http://xmlns.com/foaf/0.1/primaryTopic> <http://repository.mercubuana.ac.id/id/eprint/96731> .
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<http://repository.mercubuana.ac.id/id/eprint/96731> <http://purl.org/dc/terms/title> "PENGARUH GREEN AWARENESS, GREEN PRODUCT DAN\r\nPERCEIVED PRICE TERHADAP MINAT BELI\r\nMASYARAKAT PADA MOBIL LISTRIK DI DKI JAKARTA"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.mercubuana.ac.id/id/eprint/96731> <http://purl.org/ontology/bibo/abstract> "Penelitian ini bertujuan untuk menganalisis pengaruh Green Awareness,\r\nGreen Product, dan Perceived Price terhadap minat beli mobil listrik di DKI\r\nJakarta. Penelitian ini berfokus pada konsumen di wilayah Jakarta yang\r\nmenghadapi tantangan polusi udara akibat emisi kendaraan. Pendekatan yang\r\ndigunakan adalah metode kuantitatif deskriptif, dengan pengumpulan data melalui\r\nkuesioner yang disebarkan kepada 150 responden. Metode analisis yang\r\ndigunakan dalam penelitian ini adalah Structural Equation Modeling-Partial\r\nLeast Squares (SEM-PLS), sedangkan pengolahan data dilakukan dengan bantuan\r\nsoftware SmartPLS 4. Hasil penelitian menunjukkan bahwa Green Awareness,\r\nGreen Product, dan Perceived Price berpengaruh positif dan signifikan terhadap\r\nminat beli mobil listrik. Penelitian ini diharapkan dapat memberikan kontribusi\r\nbagi pengambil kebijakan dan pelaku industri otomotif dalam meningkatkan\r\nadopsi kendaraan listrik di Indonesia melalui strategi harga, peningkatan\r\nkesadaran lingkungan, serta pengembangan produk hijau yang berkualitas.\r\n\r\nThis study aims to analyze the influence of Green Awareness, Green\r\nProduct, and Perceived Price on the interest in buying electric cars in DKI\r\nJakarta. This study focuses on consumers in the Jakarta area who face the\r\nchallenge of air pollution due to vehicle emissions. The approach used is a\r\ndescriptive quantitative method, with data collection through questionnaires\r\ndistributed to 150 respondents. The analysis method used in this study is\r\nStructural Equation Modeling-Partial Least Squares (SEM-PLS), while data\r\nprocessing is carried out with the help of SmartPLS 4 software. The results of the\r\nstudy indicate that Green Awareness, Green Product, and Perceived Price have a\r\npositive and significant effect on the interest in buying electric cars. This study is\r\nexpected to contribute to policy makers and automotive industry players in\r\nincreasing the adoption of electric vehicles in Indonesia through pricing\r\nstrategies, increasing environmental awareness, and developing quality green\r\nproducts."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.mercubuana.ac.id/id/eprint/96731> <http://purl.org/dc/terms/date> "2025-06-26" .
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<http://repository.mercubuana.ac.id/id/person/ext-ratu.vivi80@gmail.com> <http://xmlns.com/foaf/0.1/givenName> "Rt Vivi"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.mercubuana.ac.id/id/person/ext-ratu.vivi80@gmail.com> <http://xmlns.com/foaf/0.1/familyName> "Alfiah"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://repository.mercubuana.ac.id/id/person/ext-ratu.vivi80@gmail.com> <http://xmlns.com/foaf/0.1/name> "Rt Vivi Alfiah"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://repository.mercubuana.ac.id/id/eprint/96731> <http://purl.org/dc/terms/isPartOf> <http://repository.mercubuana.ac.id/id/repository> .
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<http://repository.mercubuana.ac.id/id/eprint/96731> <http://eprints.org/ontology/hasDocument> <http://repository.mercubuana.ac.id/id/document/5593654> .
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<http://repository.mercubuana.ac.id/id/eprint/96731> <http://eprints.org/ontology/hasDocument> <http://repository.mercubuana.ac.id/id/document/5593656> .
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