?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=FIKRIYAH%2C+SITI+HAILATUL&rft.aulast=FIKRIYAH&rft.aufirst=SITI+HAILATUL&rft.degree=S2&rft.date=25+June+2025&rft.title=STRATEGI+PENINGKATAN+ENGAGEMENT+MELALUI+PRODUKSI+KONTEN+DAN+PREFERENSI+AUDIENS+(Studi+Kasus+Pada+Channel+YouTube+Sasmita+Jaya+TV+Official+Periode+2021-2024)&rft.inst=Universitas+Mercu+Buana+Jakarta&rft.tpages=137