eprintid: 96662
rev_number: 19
eprint_status: archive
userid: 599
dir: disk1/00/09/66/62
datestamp: 2025-08-07 08:42:42
lastmod: 2025-08-07 08:42:42
status_changed: 2025-08-07 08:42:42
type: thesis
metadata_visibility: show
creators_name: NINGSIH, ANDINI EKA SAPUTRI
creators_nimnip: 43121010175
creators_id: andiniekasptri@gmail.com
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Nurmahdi, Adi
contributors_nidn: 0305096602
contributors_id: lib.mercubuana.ac.id
title: PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA
ispublished: pub
subjects: S006.754
subjects: S025.26
subjects: S330
subjects: S332.8
subjects: S380.1
divisions: 431
full_text_status: restricted
keywords: Shopping lifestyle, Sales Promotion, Electronic Word of Mouth, Impulse Buying.
abstract: This study aims to test and analyze the influence of Shopping Lifestyle, Sales
Promotion and Electronic Word of Mouth on Impulse Buying in Gen Z on
Tokopedia E-Commerce. The population in this study is Gen Z who have done
Impulse Buying on the Tokopedia E-commerce platform in Tangerang city. The
sample used was 140 respondents, calculated based on the Hair formula. This
sampling method uses non-probability sampling, the sample was taken using the
purpose sampling technique. The data collection method uses the Survey Method,
with the Research Instrument being a questionnaire. The data analysis method uses
Partial Least Square (Smart-PLS) version 3.0. The results of this study indicate that
Shopping Lifestyle has a positive and significant effect on impulse buying, Sales
Promotion has a positive and significant effect on impulse buying and Electronic
Word of Mouth have a positive and significant effect on Impulse Buying.
Keywords: Shopping lifestyle, Sales Promotion, Electronic Word of Mouth, Impulse Buying.

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Shopping
Lifestyle, Sales Promotion dan Electronic Word of Mouth terhadap Impulse Buying
pada Gen Z di E-Commerce Tokopedia. Populasi dalam penelitian ini adalah Gen
Z yang pernah melakukan Impulse Buying pada platform E-commerce Tokopedia
di kota Tangerang. Sampel yang dipergunakan adalah sebanyak 140 responden,
dihitung berdasarkan rumus Hair. Metode penarikan sampel ini menggunakan nonprobability sampling, sampel diambil dengan menggunakan teknik purpose
sampling. Metode pengumpulan data menggunakan Metode Survey, dengan
Instrumen Penelitian adalah kuesioner. Metode Analisis data menggunakan Partial
Least Square (Smart-PLS) versi 3.0. Hasil penelitian ini menunjukkan bahwa
Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying,
Sales Promotion berpengaruh positif dan signifikan terhadap Impulse Buying dan
Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Impulse
Buying.
Kata Kunci: Shopping lifestyle, Sales Promotion, Electronic Word of Mouth, Impulse Buying.
date: 2025-07-14
date_type: published
pages: 102
institution: Universitas Mercu Buana Jakarta
department: Biro Perpustakaan
thesis_type: s1
thesis_name: skripsi
kampus: meruya
call_number_cd: FE/MJ. 25 228
kota: Jakarta
kolasi: xiv, 102 hlm
citation:   NINGSIH, ANDINI EKA SAPUTRI  (2025) PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA.  S1 thesis, Universitas Mercu Buana Jakarta.   
document_url: http://repository.mercubuana.ac.id/96662/1/01%20COVER.pdf
document_url: http://repository.mercubuana.ac.id/96662/2/02%20BAB%201.pdf
document_url: http://repository.mercubuana.ac.id/96662/3/03%20BAB%202.pdf
document_url: http://repository.mercubuana.ac.id/96662/4/04%20BAB%203.pdf
document_url: http://repository.mercubuana.ac.id/96662/5/05%20BAB%204.pdf
document_url: http://repository.mercubuana.ac.id/96662/6/06%20BAB%205.pdf
document_url: http://repository.mercubuana.ac.id/96662/7/07%20DAFTAR%20PUSTAKA.pdf
document_url: http://repository.mercubuana.ac.id/96662/8/08%20LAMPIRAN.pdf