<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA"^^ . "This study aims to test and analyze the influence of Shopping Lifestyle, Sales\r\nPromotion and Electronic Word of Mouth on Impulse Buying in Gen Z on\r\nTokopedia E-Commerce. The population in this study is Gen Z who have done\r\nImpulse Buying on the Tokopedia E-commerce platform in Tangerang city. The\r\nsample used was 140 respondents, calculated based on the Hair formula. This\r\nsampling method uses non-probability sampling, the sample was taken using the\r\npurpose sampling technique. The data collection method uses the Survey Method,\r\nwith the Research Instrument being a questionnaire. The data analysis method uses\r\nPartial Least Square (Smart-PLS) version 3.0. The results of this study indicate that\r\nShopping Lifestyle has a positive and significant effect on impulse buying, Sales\r\nPromotion has a positive and significant effect on impulse buying and Electronic\r\nWord of Mouth have a positive and significant effect on Impulse Buying.\r\nKeywords: Shopping lifestyle, Sales Promotion, Electronic Word of Mouth, Impulse Buying.\r\n\r\nPenelitian ini bertujuan untuk menguji dan menganalisis pengaruh Shopping\r\nLifestyle, Sales Promotion dan Electronic Word of Mouth terhadap Impulse Buying\r\npada Gen Z di E-Commerce Tokopedia. Populasi dalam penelitian ini adalah Gen\r\nZ yang pernah melakukan Impulse Buying pada platform E-commerce Tokopedia\r\ndi kota Tangerang. Sampel yang dipergunakan adalah sebanyak 140 responden,\r\ndihitung berdasarkan rumus Hair. Metode penarikan sampel ini menggunakan nonprobability sampling, sampel diambil dengan menggunakan teknik purpose\r\nsampling. Metode pengumpulan data menggunakan Metode Survey, dengan\r\nInstrumen Penelitian adalah kuesioner. Metode Analisis data menggunakan Partial\r\nLeast Square (Smart-PLS) versi 3.0. Hasil penelitian ini menunjukkan bahwa\r\nShopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying,\r\nSales Promotion berpengaruh positif dan signifikan terhadap Impulse Buying dan\r\nElectronic Word of Mouth berpengaruh positif dan signifikan terhadap Impulse\r\nBuying.\r\nKata Kunci: Shopping lifestyle, Sales Promotion, Electronic Word of Mouth, Impulse Buying."^^ . "2025-07-14" . . . . . . . . . . "Universitas Mercu Buana Jakarta"^^ . . . "Biro Perpustakaan, Universitas Mercu Buana Jakarta"^^ . . . . . . . . . . "Adi"^^ . "Nurmahdi"^^ . "Adi Nurmahdi"^^ . . "ANDINI EKA SAPUTRI"^^ . "NINGSIH"^^ . "ANDINI EKA SAPUTRI NINGSIH"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Text)"^^ . . . "01 COVER.pdf"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Text)"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Text)"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Text)"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Text)"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Text)"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Text)"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Text)"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . . "PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA (Other)"^^ . . . . . "HTML Summary of #96662 \n\nPENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA\n\n" . "text/html" . . . "006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media"@en . . . "025.26 Acquisition Through Exchange, Gift, Deposit/Akuisisi Melalui Bursa, Hadiah, Deposito"@en . . . "330 Economics/Ilmu Ekonomi"@en . . . "332.8 Interest and Discount/Bunga Bank dan Diskon"@en . . . "380.1 Commerce (Trade)/Perdagangan"@en . .