relation: http://repository.mercubuana.ac.id/96662/
title: PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA
creator: NINGSIH, ANDINI EKA SAPUTRI
subject: 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
subject: 025.26 Acquisition Through Exchange, Gift, Deposit/Akuisisi Melalui Bursa, Hadiah, Deposito
subject: 330 Economics/Ilmu Ekonomi
subject: 332.8 Interest and Discount/Bunga Bank dan Diskon
subject: 380.1 Commerce (Trade)/Perdagangan
description: This study aims to test and analyze the influence of Shopping Lifestyle, Sales  Promotion and Electronic Word of Mouth on Impulse Buying in Gen Z on  Tokopedia E-Commerce. The population in this study is Gen Z who have done  Impulse Buying on the Tokopedia E-commerce platform in Tangerang city. The  sample used was 140 respondents, calculated based on the Hair formula. This  sampling method uses non-probability sampling, the sample was taken using the  purpose sampling technique. The data collection method uses the Survey Method,  with the Research Instrument being a questionnaire. The data analysis method uses  Partial Least Square (Smart-PLS) version 3.0. The results of this study indicate that  Shopping Lifestyle has a positive and significant effect on impulse buying, Sales  Promotion has a positive and significant effect on impulse buying and Electronic  Word of Mouth have a positive and significant effect on Impulse Buying.  Keywords: Shopping lifestyle, Sales Promotion, Electronic Word of Mouth, Impulse Buying.    Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Shopping  Lifestyle, Sales Promotion dan Electronic Word of Mouth terhadap Impulse Buying  pada Gen Z di E-Commerce Tokopedia. Populasi dalam penelitian ini adalah Gen  Z yang pernah melakukan Impulse Buying pada platform E-commerce Tokopedia  di kota Tangerang. Sampel yang dipergunakan adalah sebanyak 140 responden,  dihitung berdasarkan rumus Hair. Metode penarikan sampel ini menggunakan nonprobability sampling, sampel diambil dengan menggunakan teknik purpose  sampling. Metode pengumpulan data menggunakan Metode Survey, dengan  Instrumen Penelitian adalah kuesioner. Metode Analisis data menggunakan Partial  Least Square (Smart-PLS) versi 3.0. Hasil penelitian ini menunjukkan bahwa  Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying,  Sales Promotion berpengaruh positif dan signifikan terhadap Impulse Buying dan  Electronic Word of Mouth berpengaruh positif dan signifikan terhadap Impulse  Buying.  Kata Kunci: Shopping lifestyle, Sales Promotion, Electronic Word of Mouth, Impulse Buying.
date: 2025-07-14
type: Thesis
type: NonPeerReviewed
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identifier:   NINGSIH, ANDINI EKA SAPUTRI  (2025) PENGARUH SHOPPING LIFESTYLE, SALES PROMOTION DAN ELECTRONIC WORD OF MOUTH TERHADAP IMPULSE BUYING PADA GEN Z DI E-COMMERCE TOKOPEDIA.  S1 thesis, Universitas Mercu Buana Jakarta.