eprintid: 96661
rev_number: 17
eprint_status: archive
userid: 599
dir: disk0_old2/00/09/66/61
datestamp: 2025-08-07 08:36:10
lastmod: 2025-08-07 08:36:10
status_changed: 2025-08-07 08:36:10
type: thesis
metadata_visibility: show
creators_name: RAHMADHANI, HIKMAH SUCI
creators_nimnip: 43121010160
creators_id: hikmahsuci23@gmail.com
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Nurmahdi, Adi
contributors_nidn: 0305096602
contributors_id: lib.mercubuana.ac.id
title: PENGARUH SELF-CONTROL, SOCIAL MEDIA, DAN HEDONISM TERHADAP PERILAKU IMPULSIVE BUYING PADA MERCHANDISE K-POP (STUDI PADA PENGGEMAR BANGTAN SONYEONDAN DI JAKARTA BARAT)
ispublished: pub
subjects: S006.754
subjects: S171.4
subjects: S658.3
divisions: 431
full_text_status: restricted
keywords: Self-Control, Social Media, Hedonism, Impulsive Buying.
abstract: This research aims to test and analyze the influence of Self-Control, Social
Media and Hedonism on Impulsive Buying Behavior Among BTS Fans in Jakarta
Barat. The population in this study were BTS fans or Kpopers with an age range of
17-29 years who had made unplanned purchases (impulse buying) on K-Pop
merchandise in the Jakarta Barat area. The sample used was 170 respondents. The
sampling method uses non-probability sampling with purpose sampling technique.
The data collection method uses the Survey Method, with the Research Instrument
being a questionnaire using google form. The data analysis method uses Partial
Least Square. The results of this research show that Self-Control has a positive and
significant effect on Impulsive Buying Behavior. Social Media has a positive and
significant effect on Impulsive Buying Behavior. Hedonism has a positive and
significant effect on Impulsive Buying Behavior.
Keywords: Self-Control, Social Media, Hedonism, Impulsive Buying. 

Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh SelfControl, Social Media, dan Hedonism terhadap Perilaku Impulsive Buying
Dikalangan Penggemar BTS di Jakarta Barat. Populasi dalam penelitian ini adalah
Penggemar BTS atau Kpopers dengan rentang usia 17–29 tahun yang pernah
melakukan pembelian tidak terencana (impulse buying) pada merchandise K-Pop
di daerah Jakarta Barat. Sampel yang dipergunakan adalah sebanyak 170
responden. Metode penarikan sampel menggunakan non-probability sampling
dengan teknik purpose sampling. Metode pengumpulan data menggunakan Metode
Survey, dengan Instrumen Penelitian adalah kuesioner menggunakan google form.
Metode Analisis data menggunakan Partial Least Square. Hasil dari penelitian ini
menunjukkan bahwa Self-Control berpengaruh positif dan signifikan terhadap
perilaku Impulsive Buying. Social Media berpengaruh positif dan signifikan
terhadap perilaku Impulsive Buying. Hedonism berpengaruh positif dan signifikan
terhadap perilaku Impulsive Buying.
Kata Kunci: Self-Control, Social Media, Hedonism, Impulsive Buying.
date: 2025-07-14
date_type: published
pages: 116
institution: Universitas Mercu Buana Jakarta
department: Biro Perpustakaan
thesis_type: s1
thesis_name: skripsi
kampus: meruya
call_number_cd: FE/MJ. 25 227
kota: Jakarta
kolasi: xiv, 116 hlm
citation:   RAHMADHANI, HIKMAH SUCI  (2025) PENGARUH SELF-CONTROL, SOCIAL MEDIA, DAN HEDONISM TERHADAP PERILAKU IMPULSIVE BUYING PADA MERCHANDISE K-POP (STUDI PADA PENGGEMAR BANGTAN SONYEONDAN DI JAKARTA BARAT).  S1 thesis, Universitas Mercu Buana Jakarta.   
document_url: http://repository.mercubuana.ac.id/96661/1/01%20COVER.pdf
document_url: http://repository.mercubuana.ac.id/96661/2/02%20BAB%201.pdf
document_url: http://repository.mercubuana.ac.id/96661/3/03%20BAB%202.pdf
document_url: http://repository.mercubuana.ac.id/96661/4/04%20BAB%203.pdf
document_url: http://repository.mercubuana.ac.id/96661/5/05%20BAB%204.pdf
document_url: http://repository.mercubuana.ac.id/96661/6/06%20BAB%205.pdf
document_url: http://repository.mercubuana.ac.id/96661/7/07%20DAFTAR%20PUSTAKA.pdf
document_url: http://repository.mercubuana.ac.id/96661/8/08%20LAMPIRAN.pdf