?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=FIRANI%2C+BERTA&rft.aulast=FIRANI&rft.aufirst=BERTA&rft.degree=S1&rft.date=10+July+2025&rft.title=ANALISIS+SEGMENTASI+DAN+KLASIFIKASI+PENJUALAN+PRODUK+MARKETPLACE+MENGGUNAKAN+METODE+K-MEANS+CLUSTERING+DAN+K-NEAREST+NEIGHBOR+(STUDI+KASUS%3A+SHOPEE)&rft.inst=Universitas+Mercu+Buana+Jakarta&rft.tpages=82