?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=DEWI%2C+DESHINTA+AURORA&rft.aulast=DEWI&rft.aufirst=DESHINTA+AURORA&rft.degree=S1&rft.date=25+June+2025&rft.title=PENGARUH+CITA+RASA%2C+GAYA+HIDUP%2C+DAN+DISKON+TERHADAP+KEPUTUSAN+PEMBELIAN+KOPI+JANJI+JIWA+CABANG+JELAMBAR%2C+JAKARTA+BARAT&rft.inst=Universitas+Mercu+Buana+Jakarta&rft.tpages=92