eprintid: 96116
rev_number: 20
eprint_status: archive
userid: 599
dir: disk1/00/09/61/16
datestamp: 2025-07-17 02:00:29
lastmod: 2025-07-17 02:00:29
status_changed: 2025-07-17 02:00:29
type: thesis
metadata_visibility: show
creators_name: OKTAVIA, LUSIA PUTRI
creators_nimnip: 43119110302
creators_id: lusiaputri96@gmail.com
contributors_type: http://www.loc.gov/loc.terms/relators/THS
contributors_name: Harwani, Yuli
contributors_nidn: 723580129
contributors_id: lib.mercubuana.ac.id
title: PENGARUH KUALITAS PRODUK, KESADARAN NILAI DAN PENGALAMAN TERHADAP MINAT PEMBELIAN SEPATU MEREK BATA DI SHOPEE
ispublished: pub
subjects: S111.85
subjects: S658.6
subjects: S739.48
subjects: S801.3
divisions: 431
full_text_status: restricted
keywords: Kualitas Produk, Kesadaran Nilai, Pengalaman, dan Minat Pembelian
abstract: Increased competition in the online shoe industry has influenced consumer
decisions in choosing certain brands, one of which is Bata brand shoes on the
Shopee e-commerce platform. This research aims to analyze the influence of
product quality, value awareness and experience on interest in purchasing Bata
brand shoes on Shopee. The research method used was non-probability sampling
with perposive sampling technique, involving 155 respondents. Data was
collected through a questionnaire distributed online with measurements using a
Likert scale. Data analysis was carried out using SmartPLS 4 software, which
includes outer model and inner model analysis. The research results show that
product quality and value awareness have no effect on purchase intention, while
experience has a positive and significant influence on purchase interest in Bata
brand shoes. "These findings show that factors such as good product quality,
awareness of the value of the products offered, as well as a positive shopping
experience are very important in increasing purchasing interest on e-commerce
platforms such as Shopee."
Keywords: Product Quality, Value Awareness, Experience, and Purchase Intention


Peningkatan persaingan dalam industri sepatu online telah mempengaruhi
keputusan konsumen dalam memilih merek tertentu, salah satunya adalah sepatu merek
Bata di platform e-commerce Shopee. Penelitian ini bertujuan untuk menganalisis
pengaruh kualitas produk, kesadaran nilai, dan pengalaman terhadap minat pembelian
sepatu merek Bata di Shopee. Metode penelitian yang digunakan adalah pengambilan
sampel non-probability sampling dengan teknik perposive sampling, melibatkan 155
responden. Data dikumpulkan melalui kuesioner yang disebarkan secara online dengan
pengukuran menggunakan skala Likert. Analisis data dilakukan menggunakan software
SmartPLS 4, yang mencakup analisis outer model dan inner model. Hasil penelitian
menunjukkan bahwa kualitas produk dan kesadaran nilai tidak berpengaruh terhadap
minat pembelian, sedangkan pengalaman memiliki pengaruh positif dan signifikan
terhadap minat pembelian sepatu merek Bata. Temuan ini menunjukkan bahwa faktorfaktor seperti kualitas produk yang baik, kesadaran akan nilai produk yang ditawarkan,
serta pengalaman berbelanja yang positif sangat penting dalam meningkatkan minat
pembelian di platform e-commerce seperti Shopee.
Kata Kunci: Kualitas Produk, Kesadaran Nilai, Pengalaman, dan Minat Pembelian
date: 2025-04-29
date_type: published
pages: 83
institution: Universitas Mercu Buana Jakarta
department: Biro Perpustakaan
thesis_type: s1
thesis_name: skripsi
kampus: meruya
call_number_cd: FE/MJ. 25 145
kota: Jakarta
kolasi: xiii, 83 hlm
citation:   OKTAVIA, LUSIA PUTRI  (2025) PENGARUH KUALITAS PRODUK, KESADARAN NILAI DAN PENGALAMAN TERHADAP MINAT PEMBELIAN SEPATU MEREK BATA DI SHOPEE.  S1 thesis, Universitas Mercu Buana Jakarta.   
document_url: http://repository.mercubuana.ac.id/96116/1/01%20COVER.pdf
document_url: http://repository.mercubuana.ac.id/96116/2/02%20BAB%201.pdf
document_url: http://repository.mercubuana.ac.id/96116/3/03%20BAB%202.pdf
document_url: http://repository.mercubuana.ac.id/96116/4/04%20BAB%203.pdf
document_url: http://repository.mercubuana.ac.id/96116/5/05%20BAB%204.pdf
document_url: http://repository.mercubuana.ac.id/96116/6/06%20BAB%205.pdf
document_url: http://repository.mercubuana.ac.id/96116/7/07%20DAFTAR%20PUSTAKA.pdf
document_url: http://repository.mercubuana.ac.id/96116/8/08%20LAMPIRAN.pdf