PENGARUH LOKASI PELELANGAN IKAN, KUALITAS IKAN DAN HARGA IKAN TERHADAP KEPUTUSAN PEMBELIAN IKAN DIMUARA BARU

IMELDA, IMELDA (2020) PENGARUH LOKASI PELELANGAN IKAN, KUALITAS IKAN DAN HARGA IKAN TERHADAP KEPUTUSAN PEMBELIAN IKAN DIMUARA BARU. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Hal . Cover.pdf

Download (137kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. Abstrak.pdf

Download (101kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
3. Surat Pernyataan.pdf

Download (140kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
4. Lembar Pengesahan.pdf

Download (115kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf

Download (148kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (303kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (301kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf

Download (98kB) | Preview
[img] Text (BAB I)
9. Bab I.pdf
Restricted to Registered users only

Download (208kB)
[img] Text (BAB II)
10. Bab II.pdf
Restricted to Registered users only

Download (335kB)
[img] Text (BAB III)
11. Bab III.pdf
Restricted to Registered users only

Download (407kB)
[img] Text (BAB IV)
12. Bab IV.pdf
Restricted to Registered users only

Download (363kB)
[img] Text (BAB V)
13. Bab V.pdf
Restricted to Registered users only

Download (228kB)
[img] Text (DAFTAR PUSTAKA)
14. Daftar Pustaka.pdf
Restricted to Registered users only

Download (285kB)
[img] Text (LAMPIRAN)
15.Lampiran.pdf
Restricted to Registered users only

Download (496kB)

Abstract

This study reveals that there are four variables which aim to determine the effect of location, product quality and price on the buying decision fish in the new area. Respondents in this study were people who had bought fish in a new area. This research was conducted on 130 respondents using a quantitative approach. Analysis of the data used is multiple linear regression analysis with SPSS statistical software tools. The results of this study indicate that the price test does not have a significant effect on the interest in buying fish in the new ocean. Location and Product Quality have a significant effect on Interest in Purchasing fish in new waters. Keywords: Location, Product Quality, Price, Buying decision, TPI (Fish Auction Place) Muara Baru. Penelitian ini mengungkapkan ada empat variabel yang bertujuan untuk mengetahui pengaruh lokasi, kualitas produk dan harga terhadap keputusan pembelian ikan diMuara Baru. Responden pada penelitian ini adalah masyarakat yang sudah membeli ikan dimuara baru. Penlitian ini dilakukan terhadap 130 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis regresi linier berganda dengan alat bantu software statistik SPSS. Hasil penelitian ini menunjukkan bahwa secara uji Harga tidak berpengaruh siginifikan terhadap Keputusan Pembelian ikan diMuara Baru. Lokasi dan Kualitas Produk berpengaruh signifikan terhadap Minat Beli ikan diMuara Baru. Kata Kunci : Lokasi, Kualitas Produk, Harga, Keputusan Pembelian, TPI (Tempat Pelelangan Ikan) Muara Baru.

Item Type: Thesis (S1-Sarjana)
NIM: 43115010274
Uncontrolled Keywords: Lokasi, Kualitas Produk, Harga, Keputusan Pembelian, TPI (Tempat Pelelangan Ikan) Muara Baru.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 022 Administration of The Physical Plant/Administrasi dan Fisik Perpustakaan > 022.1 Location and Site/Lokasi
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.2 Museum Management and Use of Physical Plant/Manajemen Museum > 069.21 Location and Site/Lokasi dan Tempat Kejadian
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
600 Technology/Teknologi > 630 Agriculture and Related Technologies/Pertanian dan Teknologi Terkait > 639 Hunting, Fishing, Conservation, Related Technologies/Berburu, Memancing, Konservasi, Teknologi Terkait > 639.2 Commercial Fishing/Penangkapan Ikan untuk Tujuan Komersial
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 799 Fishing, Hunting, Shooting > 799.1 Fishing/Olah Raga Memancing > 799.17 Specific Kinds of Fishes/Jenis Ikan Tertentu
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 04 Mar 2020 03:15
Last Modified: 04 Mar 2020 03:15
URI: http://repository.mercubuana.ac.id/id/eprint/54498

Actions (login required)

View Item View Item