TINJAUAN VIDEO IKLAN LAYANAN MANDIRI DI POM BENSIN PERTAMINA

PRIBADI, EGA (2020) TINJAUAN VIDEO IKLAN LAYANAN MANDIRI DI POM BENSIN PERTAMINA. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Video Ads short social services, applied as a media briefing how to operate the machine self service GAS STATION in Pertamina, although Pertamina is already working to give direction, but the way is still not effective, especially video advertising realshoot, who has a deficiency in terms of which is a long time duration 1 minute 51 seconds, action and the content of information which should be trimmed so that the duration of the time more quickly. Therefore attempted making of video ads short social services in the form of 3D animation, with a very short duration, dense, and contains content-content that is really needed. As well as pruning time duration from 1 minute 51detik to 25 or 30 seconds. By reason of this short video ads will be applied into television advertising following the rules of standardization of local television advertising, in addition these short ads are only served to persons aged 20 years old to 70 years old and above, with reasons to follow the rules Indonesia State laws regarding age limits in bringing vehicles. In order for any video content ads served in ad tv no one strayed from the rules of the Pertamina has been enacted legislation also drive. Vdeo advertising short later this will be screened to the television in the form of 3D animation content delivery that is easily absorbed and understood. Keyword: Preview Video Ad Self-service Gas Station In Pertamina Video Iklan pendek layanan sosial, diaplikasikan sebagai media pengarahan bagaimana mengoperasikan mesin self service di SPBU Pertamina, walaupun Pertamina sudah berupaya memberi pengarahan, namun cara tersebut masih belum effective, khususnya video iklan realshoot, yang memiliki segi kekurangan diantaranya adalah durasi waktu yang panjang 1 menit 51 detik, aksi dan konten informasi yang seharusnya bisa dipangkas agar durasi waktu semakin cepat. Oleh karena itu diupayakan pembuatan video iklan pendek layanan sosial dalam bentuk 3D Animasi, dengan durasi yang sangat singkat, padat, dan berisi kontent-konten yang benarbenar dibutuhkan. Serta memangkas durasi waktu dari 1 menit 51detik menjadi 25 atau 30 detik. Dengan alasan video iklan pendek ini akan diaplikasikan kedalam iklan Televisi mengikuti aturan standarisasi iklan Televisi local, selain itu iklan pendek ini hanya disajikan untuk orang berusia 20 tahun sampai 70 tahun keatas, dengan alasan mengikuti peraturan Undang-Undang negara Indonesia mengenai batas usia dalam membawa kendaraan. Agar setiap konten video iklan yang disajikan dalam iklan televise tidak ada yang menyimpang dari aturan Pertamina yang sudah ditetapkan juga undang-undang berkendaraan. Vdeo iklan pendek ini nanti akan ditayangkan ke Televisi dalam bentuk 3D Animasi dengan konten penyampaian yang mudah dimengrti dan dipahami. Kata Kunci : Tinjauan Video Iklan Layanan Mandiri Di Pom Bensin Pertamina

Item Type: Thesis (S1-Sarjana)
NIM: 41914110095
Uncontrolled Keywords: Tinjauan Video Iklan Layanan Mandiri Di Pom Bensin Pertamina
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.9 Office Services in Specific Kinds of Enterprises/Layanan Kantor untuk Perusahaan Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.59 Video Production (Television Photography)/Produksi Video (Fotografi Televisi)
Divisions: Fakultas Desain dan Seni Kreatif > Desain Produk
Depositing User: Dede Muksin Lubis
Date Deposited: 20 Feb 2020 02:01
Last Modified: 20 Feb 2020 02:01
URI: http://repository.mercubuana.ac.id/id/eprint/53912

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