PENGARUH CYBERBULLYING TERHADAP SIKAP MAHASISWA PENGGUNA INSTAGRAM DI UNIVERSITAS MERCU BUANA (Survey pada Mahasiswa PR Reguler 1 Angkatan 2018)

AMELIA, YUNITA RIZKI (2020) PENGARUH CYBERBULLYING TERHADAP SIKAP MAHASISWA PENGGUNA INSTAGRAM DI UNIVERSITAS MERCU BUANA (Survey pada Mahasiswa PR Reguler 1 Angkatan 2018). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Cyberbullying bisa diartikan sebagai pelecehan dan penghinaan yang dilakukan pelaku (bully) kepada korban dunia maya (internet). Pertumbuhan media sosial membawa trend baru dalam masyarakat sebagai ajang untuk melakukan tindakan cyberbullying. Instagram menjadi media sosial yang paling umum digunakan untuk melakukan perisakan/perundungan di internet, alias cyber-bullying. Sikap terdiri dari tiga komponen yang saling menunjang, yakni komponen kognitif, afektif dan konatif. Melalui sikap ini diharapkan dapat memanfaatkan media sosial dengan penggunaan yang lebih bijak dan terhindar dari segala jenis kejahatan dunia maya sebagai proses komunikasi dan pertukaran informasi. Penelitian ini bertujuan untuk mengetahui adakah pengaruh cyberbullying terhadap sikap mahasiswa pengguna Instagram di Universitas Mercu Buana. Tinjauan pustaka yang digunakan untuk mendukung penelitian ini adalah Media Sosial Instagram, Interaksi Sosial, dan Cyberbullying. Menurut Willard, macam-macam jenis cyberbullying yaitu Flaming, harassment, Cyberstalking, Denigration, Impersonation, Outing & Trickey, dan Exlusion. Sedangkan 3 macam metode cyberbullying, yakni direct attacks, posted and public attacks dan cyberbullying by proxy. Penelitian ini menggunakan penelitian kuantitatif dan metode survei. Teknik pengumpulan data dilakukan dengan cara menyebarkan kuesioner kepada responden. Teknik pengambilan sampel pada penelitian ini adalah purposive sampling. Jumlah sampel 63 orang dari Mahasiswa Fakultas Ilmu Komunikasi Bidang Studi Public Relations Angakatan 2018 Universitas Mercu Buana yang terdaftar dengan status aktif pada tahun Akademik 2018/2019. Dari hasil penelitian dan analisis data yang telah dilakukan, diperoleh hasil bahwa Cyberbullying berpengaruh positif signifikan terhadap sikap mahasiswa pengguna Instagram di Universitas Mercu Buana. Kata kunci : Cyberbullying, Sikap Cyberbullying can be interpreted as bullying and insults perpetrators of cyber victims (Internet). Social media growth brings a new trend in society as an event to perform cyberbullying action. Instagram is the most common social media used for bullying on the Internet, aka cyber-bullying. The attitude consists of three components that support each other, namely cognitive, affective and conative components. Through this attitude is expected to utilize social media with a wiser use and spared from all kinds of cyber crimes as a process of communication and information exchange. This research aims to determine the influence of cyberbullying on the attitude of students of Instagram users at the University of Mercu Buana. A review of the libraries used to support this research is Instagram social Media, social interactions, and Cyberbullying. According to Willard, various types of cyberbullying are Flaming, harassment, Cyberstalking, Denigration, Impersonation, Outing & Trickey, and Exlusion. While the 3 types of cyberbullying methods, namely direct attacks, posted and public attacks and cyberbullying by proxy The study used quantitative research and survey methods. Data collection techniques are done by spreading the questionnaire to the respondent. The sampling techniques in this study are purposive sampling. The number of samples from 63 students Faculty of Communication in Public Relations study at 2018 Mercu Buana University which is registered with active status in academic year 2018/2019. From the results of the research and analysis of data that has been done, obtained the results that Cyberbullying significant positive to the attitude of students of Instagram users at the University of Mercu Buana. Keywords: Cyberbullying, attitude

Item Type: Thesis (S1-Sarjana)
NIM: 44215010015
Uncontrolled Keywords: Cyberbullying, Sikap
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 03 Feb 2020 04:45
Last Modified: 03 Feb 2020 04:45
URI: http://repository.mercubuana.ac.id/id/eprint/53905

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