VIDEO PROMOSI JASA SERVICE HANDPHONE MR.FIXGADGET DI MEDIA ONLINE

ANDIKA, HERU (2019) VIDEO PROMOSI JASA SERVICE HANDPHONE MR.FIXGADGET DI MEDIA ONLINE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Advertising always evolves following civil society, technology, and social in society. Visual communication as a force in a messaging strategy is seen as a language, than the visual of an ads includes a sign structure that has a meaning of promotional video advertisement as creative foundation because in the wake of engaging creative concepts and strategies so as to be able to manifest itself with a powerful message. The problem in the review is how to create a promotional campaign with a short duration but can be understood easily and preciesly. The goal is to be able to give a message that will convey the attention of audiences. Media is defined based on media habits, media effectiveness, and cost efficiency. Ads visualization is relize by developing illustrations video. Videography techniques and storyline are used to reinforce the meaning. Keywords: Video Promotion, Advertising, Online Media, services. and combining video, logo, and tagline along with the background where media used is visual in the form of Iklan selalu berkembang mengikuti peradaban masyarakat, teknologi, dan sosial di masyarakat. Komunikasi visual sebagai kekuatan dalam strategi penyampaian pesan dipandang sebagai bahasa, maka visual iklan mencakup struktur tanda yang memiliki makna. Iklan video promosi sebagai pijakan kreatif karena dalam perncangan melibatkan konsep – konsep dan strategi kreatif sehingga mampu mewujudkan karya yang memberikan pesan yang kuat. Adapun masalah yang di kaji yaitu bagaimana membuat iklan promosi dengan durasi pendek tetapi dapat dimengerti dengan mudah dan tepat. Tujuannya agar mampu berdasarkan pertimbangan kebiasaan media, efektifitas media, dan efisiensi biaya. Visualisasi iklan diwujudkan dengan mengembangkan ilustrasi dan menggabungkan video, logo, dan tagline disertai latar tempat. Media yang digunakan adalah visual berupa video. Teknik videografi dan alur cerita digunakan untuk memperkuat makna. Kata Kunci: Video Promotion, Iklan, Media Online, Services pesa memberikan pesan yang akan di sampaikan menarik perhatian khalayak. Media ditetapkan rdasarkan T

Item Type: Thesis (S1)
NIM: 42313010179
Uncontrolled Keywords: Video Promotion, Iklan, Media Online, Services
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.1 Museum Services to Patrons/Layanan Museum untuk Pelanggan > 069.15 Instruction Services/Jasa Instruksi
200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 338 Production, Industrial Economics/Produksi, Ekonomi Industri
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 338 Production, Industrial Economics/Produksi, Ekonomi Industri > 338.4 Secondary Industries and Services/Industri dan Jasa Sekunder
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 28 Nov 2019 02:19
Last Modified: 28 Nov 2019 02:19
URI: http://repository.mercubuana.ac.id/id/eprint/52305

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