PUBLIKASI DAN EVALUASI PROGRAM EDUKASI PEMENUHAN GIZI ANAK DI WILAYAH KABUPATEN SUBANG, JAWA BARAT (SURVEY TERHADAP MASYARAKAT DI WILAYAH KABUPATEN SUBANG, JAWA BARAT)

HANAN, HANAN (2020) PUBLIKASI DAN EVALUASI PROGRAM EDUKASI PEMENUHAN GIZI ANAK DI WILAYAH KABUPATEN SUBANG, JAWA BARAT (SURVEY TERHADAP MASYARAKAT DI WILAYAH KABUPATEN SUBANG, JAWA BARAT). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Nutrition is one of the important things for the development of growth and development for the community, especially for children. Nutritionless problems that are the main focus are nutrition problems in children that occur in Soklat, Subang West Java. Responding to this problem, researchers took action to carry out the activities of Poor Nutrition Education and Handwashing properly using Soap in the Soklat for 5 days starting from 10 December 2018 to 14 December 2018. In accordance with the focus areas that the researchers wrote, the researchers examined the identification of facts that occurred during the survey data and the field and linked them through the perspectives of Publication & Evaluation according to PR rules. The method used for this PR program is to publish through several local and non-local media for local and non-local communities. The results of the Publication and Evaluation research that can be concluded from this activity, namely that there are still local communities in Subang who are less able to use technology to receive information more effectively due to obstruction of local people's knowledge to access information. With this, opportunities that can be done to deliver material to local communities are using conventional media or direct delivery techniques such as socialization, door to door, and word of mouth. Evaluation of positive impacts can be seen from the questionnaire data distributed to the community who specifically came to the nutrition education counseling that 31 people who filled out the questionnaire and thought they received knowledge from the program. 9 of them, can understand and explain while 22 others only understand. Keywords : Public Relations, PR Program, Publications, Evaluate..Nutrition is one of the important things for the development of growth and development for the community, especially for children. Nutritionless problems that are the main focus are nutrition problems in children that occur in Soklat, Subang West Java. Responding to this problem, researchers took action to carry out the activities of Poor Nutrition Education and Handwashing properly using Soap in the Soklat for 5 days starting from 10 December 2018 to 14 December 2018. In accordance with the focus areas that the researchers wrote, the researchers examined the identification of facts that occurred during the survey data and the field and linked them through the perspectives of Publication & Evaluation according to PR rules. The method used for this PR program is to publish through several local and non-local media for local and non-local communities. The results of the Publication and Evaluation research that can be concluded from this activity, namely that there are still local communities in Subang who are less able to use technology to receive information more effectively due to obstruction of local people's knowledge to access information. With this, opportunities that can be done to deliver material to local communities are using conventional media or direct delivery techniques such as socialization, door to door, and word of mouth. Evaluation of positive impacts can be seen from the questionnaire data distributed to the community who specifically came to the nutrition education counseling that 31 people who filled out the questionnaire and thought they received knowledge from the program. 9 of them, can understand and explain while 22 others only understand. Keywords : Public Relations, PR Program, Publications, Evaluate.. Gizi merupakan salah satu hal penting bagi perkembangan tumbuh kembang bagi masyarakat terutama bagi anak-anak. Permasalahan gizi yang menjadi fokus utama adalah permasalahan gizi pada anak yang terjadi di Kabupaten Subang, Kelurahan Soklat, Jawa Barat. Menanggapi permasalahan tersebut, Peneliti mengambil tindakan untuk melaksanakan kegiatan Edukasi Gizi Buruk dan Cuci Tangan Pakai Sabun di Kelurahan Soklat selama 5 hari mulai dari 10 Desember – 14 Desember 2018. Sesuai dengan bidang fokus yang peneliti tulis, peneliti menelaah identifikasi fakta yang terjadi saat survey data dan lapangan serta mengaitkan melalui perspektif Publikasi & Evaluasi sesuai kaidah PR. Metode yang digunakan untuk program PR ini yaitu dengan mempublikasikan melalui beberapa media lokal dan non lokal untuk masyarakat lokal dan non lokal. Hasil dari penelitian Publikasi dan Evaluasi yang dapat disimpulkan dari kegiatan ini, yaitu masih adanya masyarakat lokal Subang yang kurang bisa menggunakan teknologi dalam menerima informasi yang lebih efektif akibat terhambatnya pengetahuan masyarakat lokal untuk mengakses informasi. Dengan adanya hal tersebut, peluang yang bisa dilakukan untuk menyampaikan materi kepada masyarakat lokal yaitu dengan menggunakan media konvensional atau teknik penyampaian secara langsung seperti sosialisasi, door to door, dan word of mouth. Evaluasi dampak positif bisa terlihat dari data kuisioner yang dibagikan kepada masyarakat yang khususnya datang ke penyuluhan edukasi gizi bahwa 31 orang yang mengisi kuisioner dan beranggapan mendapat pengetahuan dari program tersebut. 9 orang diantaranya, dapat memahami dan menjelaskan sedangkan 22 orang lainnya hanya memahami. Kata Kunci : Public Relations, Program PR, Publikasi, Evaluasi.

Item Type: Thesis (S1-Sarjana)
Call Number: SK/42/19/107
NIM: 44215010076
Uncontrolled Keywords: Public Relations, Program PR, Publikasi, Evaluasi.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.36 Programs for Personal Computers/Program untuk Komputer Personal > 005.369 Specific Programs/Program Tertentu
600 Technology/Teknologi > 610 Medical, Medicine, and Health Sciences/Ilmu Kedokteran, Ilmu Pengobatan dan Ilmu Kesehatan > 612 Human Physiology/Fisiologi Manusia, Ilmu Faal, Anatomi dan Fisiologi Manusia > 612.3 Nutrition/Nutrisi, Ilmu Gizi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Virda Syifa
Date Deposited: 04 Jul 2020 07:28
Last Modified: 04 Jul 2020 07:28
URI: http://repository.mercubuana.ac.id/id/eprint/51504

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