PENGARUH CITY BRANDING, DESTINATION IMAGE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA HALAL ACEH

FITRIANA, NUR (2020) PENGARUH CITY BRANDING, DESTINATION IMAGE DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG KE WISATA HALAL ACEH. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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2. SURAT PERNYATAAN.pdf

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Abstract

This study aims to determine and analyze the influence of city branding, destination image and electronic word of mouth on the decision to visit halal Aceh tourism. The sample used is as many as 200 people DKI Jakarta residents who have visited Aceh, calculate based on the Hair formula. The sampling method uses purposive sampling. The method of collecting data uses a survey method, with the research instrument being a questionnaire. The Measurement Scale in this study uses a likert scale and data analyze method using SEM-PLS (Structural Equation Modeling-Partial Least Square) method to analyze all correlations between variables of City Branding, Destination Image and Electronic Word of Mouth (E-WOM) and variables of decision-to-visit upon the model. The result of this study indicated that City Branding, Destination Image and Electronic Word of Mouth (E-WOM) have a positive and significant correlation with variables of decision to visit. Keyword : City Branding, Destination Image, Electronic Word Of Mouth (E-WOM), Decision to Visit, Halal tourism Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh City Branding, Destination Image dan Electronic Word of Mouth terhadap keputusan berkunjung ke Wisata Halal Aceh. Sampel yang di pergunakan adalah sebanyak 200 warga DKI Jakarta yang telah berkunjung ke Aceh., dihitung berdasarkan rumus Hair. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Skala Pengukuran dalam penelitian ini menggunakan skala likert dan data diolah menggunakan metode SEM-PLS ( Structural Equation Modelling-Partial Least Square) untuk menguji semua hubungan antar variabel City Branding, Destination Image dan Electronic Word of Mouth (E-WOM) terhadap variabel Keputusan Berkunjung dalam model. Hasil dari penelitian ini menunjukkan bahwa City Branding, Destination Image dan Electronic Word of Mouth (E-WOM) memiliki hubungan yang positif dan signifikan terhadap keputusan berkunjung. Kata Kunci : City Branding, Destination Image, Electronic Word Of Mouth (E-WOM), Keputusan Berkunjung, Wisata Halal.

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/19/320
NIM: 43114120150
Uncontrolled Keywords: City Branding, Destination Image, Electronic Word Of Mouth (E-WOM), Keputusan Berkunjung, Wisata Halal.
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 30 Jun 2020 04:07
Last Modified: 30 Jun 2020 04:07
URI: http://repository.mercubuana.ac.id/id/eprint/51151

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