ANSYARI, HAIRUL (2019) PENGARUH STORE ATMOSPHERE DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING (Survey Pada konsumen IKEA Alam Sutera Tangerang Banten). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The purpose of the research to test whether the store atmosphere and shopping lifestyle influence on impulse buying. The object of research are people who have been to IKEA alam sutera tangerang banten. This research was conducted on 135 respodents using survey tecnique with questionnaires distribution tools. This type of research is quantitative clauses with incidental sampling. Data instrument using SEM software methode SmartPLS version 3.0. The result of this research shows that either partially. Store atmosphere affect the impulse buying and shopping lifestyle affect the impulse buying. Keyword: Store Atmosphere, Shopping Lifestyle and Impulse Buying. Tujuan Penelitian ini adalah untuk menguji apakah store atmosphere dan shopping lifestyle berpengaruh terhadap impulse buying. Objek penelitian ini adalah masyarakat yang pernah berkunjung ke IKEA Alam Sutera Tangerang Banten. Penelitian ini dilakukan terhadap 135 responden dengan menggunakan teknik survey dengan alat penyebaran kuesioner. Jenis penelitian ini adalah kuantitatif klausal, dengan jenis Incidental Sampling. Instrumen data menggunakan metode statistik SEM software SmartPLS versi 3.0. Hasil penelitian ini menunjukkan bahwa secara parsial, variabel store atmosphere berpengaruh terhadap impulse buying dan variabel shopping lifestyle berpengaruh terhadap impulse buying. Kata kunci : Store Atmosphere, Shopping Lifestyle and Impulse Buying
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 19 086 |
| Call Number: | SE/31/19/032 |
| NIM: | 43114110262 |
| Additional Information: | Store Atmosphere, Shopping Lifestyle and Impulse Buying |
| Uncontrolled Keywords: | Store Atmosphere, Shopping Lifestyle and Impulse Buying |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian > 334.5 Consumer Cooperatives/Koperasi Konsumen |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 24 Sep 2019 04:33 |
| Last Modified: | 10 Oct 2019 02:39 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/50871 |
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