SIDIQ, MUHAMMAD (2019) PENGARUH PERSEDIAAN BARANG, PELAYANAN RITEL, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN - PERITEL FASHION OFFLINE (Studi kasus pada konsumen Pasar Tanah Abang Blok A dan B Jakarta Pusat). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to analyze the effect of merchandise inventory, retail services, and location on purchasing decisions. The population in this study is consumers of Tanah Abang Market Block A and B. The samples used is 150 consumers. The sampling method uses accidental sampling. The method of collecting data uses a survey method, with the research instrument is a questionnaire. The data analysis method using Linear Structural Relationship. This study proves that the merchandise inventory has no significant effect on purchasing decisions. Retail services has a positive and significant effect on purchasing decisions. Location has a positive and significant effect on purchasing decisions. Key word : merchandise inventory, retail services, location, purchasing decisions Penelitian ini bertujuan untuk menganalisis pengaruh persediaan barang, pelayanan ritel, dan lokasi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah konsumen Pasar Tanah Abang Blok A dan B. Sampel yang digunakan adalah sebanyak 150 konsumen. Metode penarikan sampel menggunakan accidental sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Linear Structural Relationship. Penelitian ini membuktikan bahwa persediaan barang tidak berpengaruh signifikan terhadap keputusan pembelian. Pelayanan ritel berpengaruh positif dan signifikan terhadap keputusan pembelian. Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci : Persediaan Barang, Pelayanan Ritel, Lokasi, Keputusan Pembelian
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