PENGARUH PERSEDIAAN BARANG, PELAYANAN RITEL, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN - PERITEL FASHION OFFLINE (Studi kasus pada konsumen Pasar Tanah Abang Blok A dan B Jakarta Pusat)

SIDIQ, MUHAMMAD (2019) PENGARUH PERSEDIAAN BARANG, PELAYANAN RITEL, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN - PERITEL FASHION OFFLINE (Studi kasus pada konsumen Pasar Tanah Abang Blok A dan B Jakarta Pusat). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of merchandise inventory, retail services, and location on purchasing decisions. The population in this study is consumers of Tanah Abang Market Block A and B. The samples used is 150 consumers. The sampling method uses accidental sampling. The method of collecting data uses a survey method, with the research instrument is a questionnaire. The data analysis method using Linear Structural Relationship. This study proves that the merchandise inventory has no significant effect on purchasing decisions. Retail services has a positive and significant effect on purchasing decisions. Location has a positive and significant effect on purchasing decisions. Key word : merchandise inventory, retail services, location, purchasing decisions Penelitian ini bertujuan untuk menganalisis pengaruh persediaan barang, pelayanan ritel, dan lokasi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah konsumen Pasar Tanah Abang Blok A dan B. Sampel yang digunakan adalah sebanyak 150 konsumen. Metode penarikan sampel menggunakan accidental sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Linear Structural Relationship. Penelitian ini membuktikan bahwa persediaan barang tidak berpengaruh signifikan terhadap keputusan pembelian. Pelayanan ritel berpengaruh positif dan signifikan terhadap keputusan pembelian. Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci : Persediaan Barang, Pelayanan Ritel, Lokasi, Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 328
Call Number: SE/31/19/198
NIM: 43113120083
Uncontrolled Keywords: Persediaan Barang, Pelayanan Ritel, Lokasi, Keputusan Pembelian
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 369 Miscellaneous Associations/Aneka Ragam Perkumpulan > 369.5 Service Clubs/Perkumpulan Layanan
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 386 Inland Waterway/Transportasi Pengangkutan di Daerah Pedalaman > 386.2 Activities and Services/Kegiatan dan Layanan
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 642 Meals and Table Service/Makanan dan Layanan Meja > 642.6 Serving at Table/Layanan di Meja
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.9 Office Services in Specific Kinds of Enterprises/Layanan Kantor untuk Perusahaan Tertentu
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 26 Jul 2019 01:58
Last Modified: 21 Oct 2019 03:16
URI: http://repository.mercubuana.ac.id/id/eprint/50031

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