PENGARUH KUALITAS PRODUK, CITRA MEREK, FASILITAS, DAN KESADARAN HALALTERHADAP MINAT BELI ULANG PADA RESTAURAN HANAMASA

AF’IDAH, NUR (2019) PENGARUH KUALITAS PRODUK, CITRA MEREK, FASILITAS, DAN KESADARAN HALALTERHADAP MINAT BELI ULANG PADA RESTAURAN HANAMASA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This resaarch aims to determine the effect of product quality, brand image, facilities, and halal awareness that is felt towards repurchasing interest in Hanamasa. Respondents in this study were people who had consumed Hanamasa products in the area of DKI Jakarta and South Tangerang. This research was conducted on 160 respondents using a causal approach. Data analysis using multiple linear regression analysis. The results showed that facilities had no significant effect on repurchase interest, product quality had a significant effect on repurchase interest, brand image had a significant effect on repurchase interest, and halal awareness had a significant effect on repurchase interest in Hanamasa restaurant. Keywords: Product Quality, Brand Image, Facilities, Halal Awareness, Repurchase Interest, Hanamasa Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, citra merek, fasilitas, dan kesadaran halal yang dirasakan terhadap minat beli ulang pada Hanamasa. Responden pada penelitian ini adalah masyarakat yang sudah mengkonsumsi produk Hanamasa di daerah DKI Jakarta dan Tangerang Selatan. Penlitian ini dilakukan terhadap 160 responden dengan menggunakan pendekatan kuausal. Analisis data menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Fasilitas tidak berpengaruh siginifikan terhadap minat beli ulang, kualitas produk berpengaruh signifikan terhadap minat beli ulang, citra merek berpengaruh signifikan terhadap minat beli ulang, dan kesadaran halal berpengaruh signifikan terhadap minat beli ulang pada restauran Hanamasa. Kata Kunci : Kualitas Produk, Citra Merek, Fasilitas, Kesadaran Halal, Minat Beli Ulang pada restaurant Hanamasa

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 297
NIM: 43115010267
Uncontrolled Keywords: Kualitas Produk, Citra Merek, Fasilitas, Kesadaran Halal, Minat Beli Ulang pada restaurant Hanamasa
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 26 Jul 2019 02:47
Last Modified: 21 Oct 2019 02:13
URI: http://repository.mercubuana.ac.id/id/eprint/50030

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