PENGARUH CELEBRITY WORSHIP TERHADAP IMPULSIVE BUYING PADA PEMBELIAN MERCHANDISE IDOLA DI KALANGAN REMAJA PENGGEMAR GRUP BTS (ARMY)

ASTRIE, NADINE DHENITA (2019) PENGARUH CELEBRITY WORSHIP TERHADAP IMPULSIVE BUYING PADA PEMBELIAN MERCHANDISE IDOLA DI KALANGAN REMAJA PENGGEMAR GRUP BTS (ARMY). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. COVER.pdf

Download (113kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. ABSTRAK.pdf

Download (147kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
4. LEMBAR PERNYATAAN.pdf

Download (183kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN .pdf

Download (417kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (153kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (369kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (106kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (100kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
16. DAFTAR LAMPIRAN.pdf

Download (101kB) | Preview
[img] Text (BAB I)
9. BAB I.pdf
Restricted to Registered users only

Download (186kB)
[img] Text (BAB II)
10. BAB II.pdf
Restricted to Registered users only

Download (248kB)
[img] Text (BAB III)
11. BAB III.pdf
Restricted to Registered users only

Download (179kB)
[img] Text (BAB IV)
12. BAB IV.pdf
Restricted to Registered users only

Download (321kB)
[img] Text (BAB V)
13. BAB V.pdf
Restricted to Registered users only

Download (178kB)
[img] Text (DAFTAR PUSTAKA)
14. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (258kB)
[img] Text (LAMPIRAN)
15. LAMPIRAN.pdf
Restricted to Registered users only

Download (4MB)

Abstract

This study aimed to determined and explained the impact of celebrity worship on impulsive buying on idol merchandise, in this study specifically on BTS merchandise. A sample of 303 respondents were teenagers aged 13 – 21 years who loved the idol group, BTS. The sampling technique uses a snowball-sampling technique. The measuring instrument used is The Impulse Buying Tendency which has been modified with the cronbach alpha reliability coefficient of 0.862 and Celebrity Attitude Scale which has been modified with the cronbach alpha reliability coefficient of 0.901. The result showed that there is correlation between celebrity worship and impulsive buying on BTS merchandise with r 0,520 (p <0,05). Celebrity worship had an effect on impulsive buying on BTS merchandise with an R2 value of 0.278. The results of the study that celebrity worship has an effect on impulsive buying on BTS merchandise can be seen from the t count of 10.765> 1.967 (p < 0.05). The conclusion is celebrity worship has an impact on impulsive buying on BTS merchandise for teenagers who are fans of BTS. Keywords: Celebrity Worship, Impulsive Buying, Idol Merchandise Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh celebrity worship terhadap impulsive buying pada merchandise grup idola BTS. Subjek penelitian 303 orang merupakan remaja dengan rentang usia 13 – 21 tahun yang menggemari grup idola BTS. Teknik pengambilan sampel menggunakan teknik snowball-sampling. Alat ukur yang digunakan adalah The Impulse Buying Tendency yang telah dimodifikasi dengan koefisien reliabilitas cronbach alpha sebesar 0,862 dan Celebrity Attitude Scale yang dimodifikasi dengan koefisien reliabilitas cronbach alpha sebesar 0,901. Hasil penelitian menunjukan bahwa terdapat hubungan antara celebrity worship dengan impulsive buying terhadap merchandise idola dengan nilai r 0,520 (p < 0,05). Berdasarkan uji regresi linear sederhana didapatkan nilai R2 sebesar 0,278. Hasil penelitian bahwa celebrity worship berpengaruh terhadap impulsive buying pada merchandise idola dapat dilihat dari t hitung sebesar 10,765 > 1,967 (p < 0,05). Dengan demikian dapat disimpulkan bahwa celebrity worship memiliki pengaruh terhadap impulsive buying merchandise BTS pada remaja penggemar grup idola BTS. Kata Kunci: Celebrity Worship, Impulsive Buying, Merchandise Idola

Item Type: Thesis (S1)
Call Number CD: FP/PSI. 19 056
Call Number: SP/61/19/049
NIM: 46114120110
Uncontrolled Keywords: Celebrity Worship, Impulsive Buying, Merchandise Idola
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Dede Muksin Lubis
Date Deposited: 25 Jul 2019 01:57
Last Modified: 11 Oct 2019 02:59
URI: http://repository.mercubuana.ac.id/id/eprint/49829

Actions (login required)

View Item View Item