PERAN HUMAS PLANETARIUM DAN OBSERVATORIUM PUSAT KESENIAN JAKARTA DALAM MELAKUKAN INOVASI DAN PENYAMPAIAN INFORMASI KEPADA MASYARAKAT

DIANDRA, NUZUL QUR'AINI (2019) PERAN HUMAS PLANETARIUM DAN OBSERVATORIUM PUSAT KESENIAN JAKARTA DALAM MELAKUKAN INOVASI DAN PENYAMPAIAN INFORMASI KEPADA MASYARAKAT. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Human interest in the movement of celestial bodies and their beauty has been recognized as being inseparable from the people since Ancient Egyptian Civilization was still victorious. Even in Greek Civilization began to develop, astronomy became one part that can not be separated from society. Ptolemy, a Greek astronomer at the time even gave names to various stars in the sky, the Planetarium and the Jakarta Observatory was one of the means of education, where visitors could learn about astronomy as well as recreation. This research is intended to find out the role of Public Relations at the Jakarta Arts Center Planetarium and Observatory. The public relations role in question includes roles as: (1) Communication technicians (2) Expert Prescriber (3) Facilitatord Communication and (4) Problem Solving Facilitator. This study uses the positivistic paradigm, a descriptive method with a qualitative approach. The method used is the method of observation and in depth interviews with the Public Relations Planetarium and Observatory and with visitors to the Planetarium and Observatory. In carrying out these four roles there is a dominant one but there are also those who have not. There are two dominant roles, namely; The role as a Communication Facilitator is a dominant role that is carried out in the delivery of information to the public by using the Website that responds the longest, namely 2x24 hours, Facebook in collaboration with several astronomical communities and the direct delivery that is affixed to the Planetarium entrance. The second role is quite dominant, namely as a Problem Solving Facilitator where the Planetarium overcomes problems that occur in a way that is quite effective. Keywords : The Role of Public Relations, Planetarium, Deliver Information Ketertarikan manusia terhadap pergerakan benda-benda langit dan keindahannya telah diakui keberadaannya yang tak tepisahkan dari masyarakatnya sejak Peradaban Mesir Kuno masih berjaya. Bahkan pada Peradaban Yunani mulai berkembang, astronomi menjadi salah satu bagian yang tak dapat dipisahkan dari masyarakatnya. Ptolemeus, ahli astronomi Yunani pada saat itu bahkan memberikan nama-nama bagi berbagai gugusan bintang di angkasa, Planetarium dan Observatorium Jakarta merupakan salah satu sarana edukasi, dimana pengunjung dapat belajar mengenai ilmu astronomi sekaligus berekreasi. Penelitian ini ditujukan untuk mengetahui peran Humas di Planetarium dan Observatorium Pusat Kesenian Jakarta. Peran public relations yang dimaksud meliputi peran sebagai : (1) Communication technician (2) Expert Prescriber (3) Communication Facilitatordan (4) Problem Solving Fasilitator. Penelitian ini menggunakan paradigma positivistik, metode deskriptif dengan pendekatan kualitatif. Metode yang digunakan adalah metode penelitian observasi dan in depth interview dengan pihak Humas Planetarium dan Observatorium maupun dengan pengunjung Planetarium dan Observatorium. Dalam menjalankan keempat peran tersebut ada yang dominan namun juga ada yang belum. Terdapat dua peran yang cukup dominan yaitu; Peran sebagai Communication Facilitator adalah peran yang cukup dominan yang dilakukan pada penyampaian informasi kepada masyarakat dengan menggunakan Website yang respon paling lama yaitu 2x24 jam, Facebook yang bekerjasama dengan beberapa komunitas astronomi dan penyampaian secara langsung baik yang ditempel pada pintu masuk Planetarium. Peran kedua yang cukup dominan yaitu sebagai Problem Solving Facilitator dimana pihak Planetarium mengatasi masalah-masalah yang terjadi dengan cara yang cukup efektif. Kata Kunci : Peran Humas, Planetarium, Penyampaian Informasi

Item Type: Thesis (S1-Sarjana)
NIM: 44215010025
Uncontrolled Keywords: Peran Humas, Planetarium, Penyampaian Informasi
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 301 Sociology and Anthropology, Human, Society/Sosiologi dan Antropologi, Manusia, Masyarakat > 301.7 Nonliterate Societies/Masyarakat Prasejarah
300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 361 Unassigned/Belum Digunakan > 361.8 Community Social Work Action/Aksi Sosial Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Virda Syifa
Date Deposited: 17 Oct 2019 02:31
Last Modified: 29 Jul 2020 04:17
URI: http://repository.mercubuana.ac.id/id/eprint/49822

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