PENGARUH KEMUDAHAN PENGGUNAAN, PROMOSI PENJUALAN DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN PADA PRODUK FASHION DI SITUS JUAL BELI ONLINE BUKALAPAK.COM

SUTRISNO, AANG (2019) PENGARUH KEMUDAHAN PENGGUNAAN, PROMOSI PENJUALAN DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN PADA PRODUK FASHION DI SITUS JUAL BELI ONLINE BUKALAPAK.COM. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. HALAMAN JUDUL.pdf

Download (28kB) | Preview
[img]
Preview
Text (ABSTRAK)
4. ABSTRAK.pdf

Download (23kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf

Download (41kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf

Download (47kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (113kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (58kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (165kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (21kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

Download (194kB) | Preview
[img] Text (BAB I)
10. BAB 1.pdf
Restricted to Registered users only

Download (408kB)
[img] Text (BAB II)
11. BAB 2.pdf
Restricted to Registered users only

Download (387kB)
[img] Text (BAB III)
12. BAB 3.pdf
Restricted to Registered users only

Download (342kB)
[img] Text (BAB IV)
13. BAB 4.pdf
Restricted to Registered users only

Download (588kB)
[img] Text (BAB V)
14. BAB 5.pdf
Restricted to Registered users only

Download (258kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (270kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN.pdf
Restricted to Registered users only

Download (604kB)

Abstract

This research aims to test and analyze the ease of use, sales promotion, and consumer trust on purchasing intention in fashion products at the online site Bukalapak.com. The research method used in this research is descriptive method. The object of this research is 127 consumers of Bukalapak.com. The approach used in this study is the Structural Equation Model (SEM) with a Smart-PLS analysis tool.The results of the study show that ease of use has a positive and significant effect on consumer buying interest in Bukalapak.com. Sales promotion has a positive and significant effect on consumer buying interest in Bukalapak.com. Consumer trust has a positive and significant effect on consumer buying interest in Bukalapak.com. Keywords: ease of use, sales promotion, consumer confidence, purchasing intention. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kemudahan pengggunaan, promosi penjualan, dan kepercayaan konsumen terhadap minat beli konsumen pada produk fashion di situs jual beli online Bukalapak.com. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif. Objek penelitian ini adalah konsumen Bukalapak.com sebanyak 127 responden. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Smart-PLS. Hasil penelitian menunjukan kemudahan penggunaan berpengaruh positif dan signifikan terhadap minat beli konsumen Bukalapak.com. Promosi penjualan berpengaruh positif dan signifikan terhadap minat beli konsumen Bukalapak.com. Kepercayaan konsumen berpengaruh positif dan signifikan terhadap minat beli konsumen Bukalapak.com. Kata kunci: Kemudahan Penggunaan, Promosi Penjualan, Kepercayaan Konsumen, Minat Beli.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 367
NIM: 43115110466
Uncontrolled Keywords: Kemudahan Penggunaan, Promosi Penjualan, Kepercayaan Konsumen, Minat Beli.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 17 Oct 2019 02:23
Last Modified: 06 Jan 2020 06:54
URI: http://repository.mercubuana.ac.id/id/eprint/49803

Actions (login required)

View Item View Item