PERAN MARKETING MIX MODERN RITEL TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI PEMODERASI

RIYANI, RIYANI (2019) PERAN MARKETING MIX MODERN RITEL TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI PEMODERASI. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. HALAMAN JUDUL.pdf

Download (30kB) | Preview
[img]
Preview
Text (ABSTRAK)
4. ABSTRAK.pdf

Download (103kB) | Preview
[img]
Preview
Text (LEMBRAR PERNYATAAN)
2. SURAT PERNYATAAN.pdf

Download (103kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. LEMBAR PENGESAHAN.pdf

Download (151kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (140kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (252kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (100kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (99kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

Download (99kB) | Preview
[img] Text (BAB I)
10. BAB I.pdf
Restricted to Registered users only

Download (210kB)
[img] Text (BAB II)
11. BAB II.pdf
Restricted to Registered users only

Download (387kB)
[img] Text (BAB III)
12. BAB III.pdf
Restricted to Registered users only

Download (208kB)
[img] Text (BAB IV)
13. BAB IV.pdf
Restricted to Registered users only

Download (431kB)
[img] Text (BAB V)
14. BAB V.pdf
Restricted to Registered users only

Download (101kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (212kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN.pdf
Restricted to Registered users only

Download (459kB)

Abstract

Competition is not only enough business retail by offering better quality products, competitive prices, creating a sense of satisfaction and provide better services to the consumer, but the main addition to creating customer satisfaction, also try to build loyalty consumer shopping. The purpose of this research is to know out the role of modern retail marketing mix on consumer loyalty with customer satisfaction as moderating at the Barata department store. Data collection techniques used were questionnaires. The number of samples taken are as many as 105 respondents, using accidental sampling method. The population is used by all the people who shop at the Barata department store whose population is unknown. The data analysis technique used is Component or Variance Based Structural Equation Model wherein the data processing uses the Partial Least Square (Smart-PLS) program. The result of this research shows that retail marketing mix positive and significant effect against the loyalty of consumers, consumer satisfaction and positive effect significantly to consumer loyalty, consumer satisfaction as an influential moderate variable is positive and not significantly to consumer loyalty Barata department store. Key word : Marketing mix, Customer Satisfaction and Customer Loyalty Kompetisi bisnis ritel tidak hanya cukup dengan menawarkan produk yang kualitas prima, harga yang bersaing, menciptakan kepuasan konsumen dengan memberikan pelayanan yang lebih baik terhadap konsumen, namun yang paling utama selain menciptakan kepuasan konsumen juga mengupayakan membangun loyalitas konsumen berbelanja. Tujuan dari penelitian ini untuk mengetahui bagiamana peran marketing mix modern ritel terhadap loyalitas konsumen dengan kepuasan konsumen sebagai pemoderasi pada Barata department store. Tehnik pengumpulan data yang digunakan adalah kuisioner. Jumlah sampel yang diambil adalah sebanyak 105 responden. Teknik analisis data yang digunakan adalah Component atau Variance Based Structural Equation Model dimana dalam pengolahan datanya menggunakan program Partial Least Square (Smart-PLS). Hasil penelitian ini menunjukan bahwa ritel marketing mix berpengaruh positif dan signifikan terhadap loyalitas konsumen, kepuasan konsumen berpengaruh positif dan signifikan terhadap loyalitas konsumen, kepuasan konsumen sebagai variabel moderasi berpengaruh positif dan tidak signifikan terhadap loyalitas konsumen Barata departement store. Kata kunci: Bauran Pemasaran, Kepuasan Konsumen dan Loyalitas Konsumen.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 369
NIM: 43114120357
Uncontrolled Keywords: Bauran Pemasaran, Kepuasan Konsumen dan Loyalitas Konsumen.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 17 Oct 2019 02:16
Last Modified: 06 Jan 2020 06:58
URI: http://repository.mercubuana.ac.id/id/eprint/49786

Actions (login required)

View Item View Item