PENGARUH LABEL HALAL, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT PEMBELIAN ULANG (Studi Kasus Pizza Hut)

WIDIA, WIDIA (2019) PENGARUH LABEL HALAL, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP MINAT PEMBELIAN ULANG (Studi Kasus Pizza Hut). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The research aims to identity the influence of halal label, quality product, price perception of interest in repurchase. This research was conducted with 133 respondents by using quantitative approach. SEM-PLS have employed in data analysis. The results of this study indicate that the halal label haven’t been significantly affect interest in repurchase Pizza Hut and quality product and price perception have been significantly influence on the interest in repurchase Pizza Hut Keyword: Halal Label, Quality Product, Price Perception, Interest In Repurchase Penelitian ini untuk mengetahui pengaruh label halal, kualitas produk dna persepsi harga terhadap minat pembelian ulang konsumen Pizza Hut. Responden penelitian ini adalah konsumen Pizza Hut Kebon Jeruk Jakarta Barat. Penelitian ini dilakukan terhadap 133 responden dengan menggunakan pendekatan kuantitatif. Analisis yang digunakan adalah analisis statistik dalam bentuk SEMPLS. Hasil penelitian ini menunjukkan bahwa secara uji t label halal tidak berpengaruh signifikan terhadap minat pembelian ulang Pizza Hut dan kualitas produk serta persepsi harga berpengaruh signifikan terhadap minat pembelian ulang Pizza Hut Kata kunci : Label Halal, Kualitas Produk, Persepsi Harga, Minat Pembelian Ulang

Item Type: Thesis (S1)
Call Number: SE/31/19/196
NIM: 43115010218
Uncontrolled Keywords: Label Halal, Kualitas Produk, Persepsi Harga, Minat Pembelian Ulang
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 08 Oct 2019 04:11
Last Modified: 08 Oct 2019 04:11
URI: http://repository.mercubuana.ac.id/id/eprint/49779

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