PENGARUH PERSEPSI HARGA, CITRA MEREK, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN LAYANAN PESAN ANTAR MAKANAN GOFOOD

ANUGRAH, GEMA RESTU DWI (2019) PENGARUH PERSEPSI HARGA, CITRA MEREK, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN LAYANAN PESAN ANTAR MAKANAN GOFOOD. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The research aims to identity the influence of price perception, brand image and trust on customer satisfaction service delivery messages between food Go Food. Respondents of this study were people often using Go Food services. This research was conducted with 120 respondents by using quantitative approach. SEM-PLS have employed in data analysis. The result of this study indicated that the brand image haven’t been significantly on customer satisfaction in service delivery between food and price perceptions and trust have a significant effect on customer satisfaction of the message service between food Go Food. Keyword: price perception, brand image, trust, customer satisfaction Penelitian ini mengetahui pengaruh persepsi harga, citra merek dan kepercayaan terhadap kepuasan pelanggan layananan pesan antar makananan Go Food. Responden penelitian ini adalah orang sering menggunakan layanan Go Food. Penelitian ini dilakukan terhadap 120 responden dengan menggunakan pedekatan kuantitatif. Analisis yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukan bahwa secara uji t citra merek tidak berpengaruh signifikan terhadap kepuasan pelanggan pada layananan pesan antar makanan dan persepsi harga serta kepercayaan berpengaruh signifikan terhadap kepuasan pelanggan layanan pesan antar makanan Go Food. Kata kunci : Persepsi Harga, Citra Merek, Kepercayaan, Kepuasan Pelanggan.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 126
Call Number: SE/31/19/194
NIM: 43115010029
Uncontrolled Keywords: Persepsi Harga, Citra Merek, Kepercayaan, Kepuasan Pelanggan.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.5 Service to Users/Layanan Kepada Pengguna Perpustakaan > 025.52 Reference and Information Services/Layanan Referensi dan Informasi > 025.523 Cooperative Information Services/Layanan Informasi
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 386 Inland Waterway/Transportasi Pengangkutan di Daerah Pedalaman > 386.2 Activities and Services/Kegiatan dan Layanan
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 642 Meals and Table Service/Makanan dan Layanan Meja
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 642 Meals and Table Service/Makanan dan Layanan Meja > 642.6 Serving at Table/Layanan di Meja
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Jul 2019 01:13
Last Modified: 10 Oct 2019 04:41
URI: http://repository.mercubuana.ac.id/id/eprint/49778

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