PENGARUH BAURAN PEMASARAN (4P) TERHADAP REPURCHASE CAT TEMBOK (Studi pada PT Nippon Paint Indonesia)

NURPAHRUDIN, PUPUT (2019) PENGARUH BAURAN PEMASARAN (4P) TERHADAP REPURCHASE CAT TEMBOK (Studi pada PT Nippon Paint Indonesia). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of product, price, promotion, place for repurchase paint Wall PT Nippon Paint Indonesia. This analysis is on 113 respondents. This research is done by Acidental Sampling method. The result of research show decision of purchasing product, price, promotion, place taken by using purposive sampling and method of data use questionnaire. Data analysis used is descriptive analysis and path analysis (pathanalisys). Path analysis results (analysis path) show, significant product variables to repeat purchase, significant price variables to repeat purchase, significant distribution channel variables to repeat purchase, promotion variable significant to repeat purchase. Key words: Marketing Mix, Repurchase Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, promosi, tempat terhadap pembelian ulang cat Tembok PT Nippon Paint Indonesia. Analisis ini didasarkan pada 133 responden. Penelitian ini diambil dengan metode Acidental sampling dan dikumpulkan melalui kuesioner. Hasil penelitian menunjukkan bahwa keputusan pembelian berdasarkan produk, harga, promosi, tempat diambil dengan menggunakan purposive sampling dan metode pengumpulan data menggunakan angket. Analisis data yang digunakan adalah analisis deskriptif dan analisis jalur (path analisys). Hasil analisis jalur (path analisys) menunjukkan bahwa, Variabel Produk Berpengaruh Signifikan Terhadap Pembelian Ulang, Variabel Harga Berpengaruh Signifikan Terhadap Pembelian Ulang, Variabel Saluran Distribusi Berpengaruh Signifikan Terhadap Pembelian Ulang, Variabel Promosi Berpengaruh Signifikan Terhadap Pembelian Ulang. Kata kunnci : Bauran Pemasaran, Pembelian Ulang.

Item Type: Thesis (S1)
Call Number: SE/31/18/396
NIM: 43113120122
Uncontrolled Keywords: Bauran Pemasaran, Pembelian Ulang.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 382 International Commerce, Foreign Trade/Perdagangan Internasional > 382.4 International Commerce by Product and Service/Perdagangan Internasional oleh Produk dan Layanan
600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 671 Metalworking Process/Pabrik Logam > 671.8 Primary Products/Produk Utama
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 22 Mar 2019 02:47
Last Modified: 22 Mar 2019 02:47
URI: http://repository.mercubuana.ac.id/id/eprint/48077

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