PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Pelanggan PT. First Media Di Perumahan Villa Indah Permai)

ITA, YUNITA (2019) PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Pelanggan PT. First Media Di Perumahan Villa Indah Permai). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine of influence of service quality and price perception on customer loyalty PT. First Media Branch Bekasi. Research was conducted on Villa Indah Permai in Bekasi. This research uses descriptive quantitative method. The study was conducted by distributing questionnaires to 126 customers PT. First Media Branch Bekasi. Sample was taken using a nonprobability sampling with purposive sampling technique. Data analysis techniques in this study using multiple linear regression analysis with SPSS 23.0 for Windows. Results showed service quality has a positive and significant influence on customer loyalty, price perception has a positive and significant influence on customer loyalty. Variable quality of service and price perception have positive and significant effect to customer loyalty as a simultaneously. Keywords: Service Quality, Perceived Price, Customer Loyalty, PT. First Media Bekasi Branch. Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan dan persepsi harga berpengaruh terhadap loyalitas pelanggan pada PT. First Media Cabang Bekasi. Penelitian ini dilakukan pada Perumahan Villa Indah Permai yang berada di Bekasi. Penelitian ini menggunakan metode deskriptif kuantitatif. Penelitian dilakukan dengan cara menyebarkan kuesioner kepada 126 pelanggan PT. First Media Cabang Bekasi. Pengambilan sampel penelitian menggunakan non probability sampling dengan teknik purposive sampling. Teknik analisis data dalam penelitian ini menggunakan analisis regresi linier berganda dengan bantuan program SPSS 23.0 for Windows. Hasil penelitian menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan, persepsi harga memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan. Secara bersama-sama variable kualitas pelayanan dan persepsi harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kata Kunci : Kualitas Pelayanan, Persepsi Harga, Loyalitas Pelanggan, PT. First Media Cabang Bekasi.

Item Type: Thesis (S1)
NIM: 43110120146
Uncontrolled Keywords: Kualitas Pelayanan, Persepsi Harga, Loyalitas Pelanggan, PT. First Media Cabang Bekasi.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 11 Feb 2019 06:25
Last Modified: 11 Feb 2019 06:25
URI: http://repository.mercubuana.ac.id/id/eprint/47149

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