TINJAUAN FESYEN JAKET OUTDOOR CONSINA-LA CHIVA

DEWANTORO, SONI (2019) TINJAUAN FESYEN JAKET OUTDOOR CONSINA-LA CHIVA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The appearance on the outdoor jacket is currently widely circulated in the market and there are fashion modes that come into contact with the fashion style. The jackets are basically inspired by other jackets that have styles that can be used everyday. In this study the author discusses Consina jacket as an outdoor jacket manufacturer made in Indonesia whose name has been very calculated. The type of jacket that is in the conscience of the Consina brand is La Chiva type, whether the jacket has an orientation to Fashionable or Functionable. Kemunculan pada jaket outdoor saat ini banyak beredaran dipasaran dan terdapat mode-mode fesyen yang bersentuhan pada gaya fesyenya. Jaket-jaket tersebut pada dasarnya terinspirasi oleh jaket-jaket lain yang memiliki gaya yang dapat digunakan sehari-hari. Dalam penelitian kali ini penulis membahas jaket Consina sebagai produsen jaket outdoor buatan Indonesia yang namanya sudah sangat diperhitungkan. Jenis jaket yang di teliti pada merek Consina yakni jenis La Chiva, apakah jaket tersebut memiliki orientasi terhadap Fashionable atau Functionable. Kata Kunci : Jaket Outdoor, Gaya Fesyen, Tren, Aktifitas Sehari-hari

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