Items where Author is "LUBIS, TIRA ELWIANSYAH"

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Thesis

LUBIS, TIRA ELWIANSYAH (2017) PENGARUH HARGA, KUALITAS PRODUK, DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERPINDAHAN MEREK (BRAND SWITCHING) DARI DUNKIN DONUTS KE J.CO DONUTS & COFFEE (Studi Kasus Pada Mahasiswa Universitas Mercu Buana Menteng, Jakarta). S1 thesis, Universitas Mercu Buana.

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