REPRESENTASI SOFT-MASCULINITY DALAM K-POP (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE DALAM VIDEO MUSIK Boy With Luv BTS Bangtan Sonyeondan)

SAPUTRA, AJI (2020) REPRESENTASI SOFT-MASCULINITY DALAM K-POP (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE DALAM VIDEO MUSIK Boy With Luv BTS Bangtan Sonyeondan). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Masculinity is an important thing in a man, nowadays it begins to look at the symptoms of a shift on the meaning of masculinity itself. Soft-masculinity is a blend of masculine and feminine character, this blend gives rise to men who have beautiful face character and have gentle nature. This research is qualitative descriptive. The research method used by researchers in this study was the Semiotic analysis method of Charles Sanders Peirce. This theory is a science or analysis method that examine the signs. This theory uses the terms icons, indexes, and symbols. The result of this research is to know the soft-masculinity representation in the music video boy with Luv using soft-masculinity characteristics, then the result of the three characteristics of the researcher found the signs that there In a softmasculinity male, namely a beautiful man, charming, gentle, affectionate, the mood of their calm, good, wise, innocence (innocent), courtesy to the opposite and polite in dress. Keywords: representation, masculinity, soft masculinity, boy with Luv BTS, characteristics, semiotics Charles Sanders Peirce. Maskulinitas merupakan suatu hal yang penting dalam diri seorang laki-laki, saat ini mulai terlihat gejala-gejala adanya pergeseran mengenai makna maskulinitas itu sendiri. Soft-masculinity adalah perpaduan karakter maskulin dan feminim, perpaduan ini menimbulkan laki-laki yang memiliki karakter wajah cantik dan memiliki sifat lembut. Penelitian ini bersifat deskriptif kualitatif. Metode penelitian yang digunakan peneliti dalam penelitian ini adalah metode analisis semiotika Charles Sanders Peirce. Teori ini merupakan suatu ilmu atau metode analisis yang menkaji mengenai tanda. Teori ini menggunakan istilah ikon, indeks, dan simbol. Hasil penelitian ini yaitu untuk mengetahui representasi soft-masculinity dalam video musik boy with luv dengan menggunakan karakteristik softmasculinity, kemudian hasilnya dari ketiga karakteristik tersebut peneliti menemukan tanda-tanda yang terdapat pada laki-laki soft-masculinity, yakni lakilaki yang cantik, menawan, lemah lembut, kasih sayang, suasana hati mereka yang tenang, baik, bijaksana, kepolosan (innocent), sopan santun terhadap lawan jenis dan sopan dalam berpakaian. Kata kunci : Representasi, maskulinitas, soft masculinity, boy with luv BTS, karakteristik, semiotika charles sanders peirce

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 20 087
Call Number: SK/41/21/045
NIM/NIDN Creators: 44116010073
Uncontrolled Keywords: Representasi, maskulinitas, soft masculinity, boy with luv BTS, karakteristik, semiotika charles sanders peirce
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.6 Sociology of Islam/Sosiologi Islam > 297.63 Culture and Islamic Civilization/Kebudayaan dan Peradaban Islam > 297.631 Art/Kesenian > 297.6311 Seni Musik/Seni Musik
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.59 Video Production (Television Photography)/Produksi Video (Fotografi Televisi)
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Rifky
Date Deposited: 10 Mar 2023 02:56
Last Modified: 10 Mar 2023 02:56
URI: http://repository.mercubuana.ac.id/id/eprint/50758

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