VIDEO ANIMASI IKLAN LAYANAN MASYARAKAT AYO MAKAN IKAN UNTUK ANAK-ANAK DAN REMAJA

SETIAWAN, RANDY (2018) VIDEO ANIMASI IKLAN LAYANAN MASYARAKAT AYO MAKAN IKAN UNTUK ANAK-ANAK DAN REMAJA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Lack of fish consumption in Indonesia, making Indonesia was ranked bottom of the level of fish consumption in the regions of Asia. Therefore, the invitation to fondle eating fish in the community needs to continue to be echoed early on to children and adolescents, one of which is to socialize the invitation let's eat fish through electronic media in the form of public service ads that aired on social media Instagram and Youtube. This public service advertisement is implemented through 2 dimensional motion graphic animation media using children's and teen character designs, as well as explain methods tailored to the language easily understood by children and adolescents. The use of animation media is also spelled out on target, because animation is favored by children and adolescents, so that the power of interest for themselves. Through these designs, these public service ads can trigger and unlock the fantasy and imagination of children and adolescents in order to participate in the feelings of entry into the world of animation that exists within this ad, so that messages and invitations in this video ad can be imitated and applied, because children and adolescents tend to imitate characters (characters) or stories that exist in their favorite animated videos and movies. Keywords: Fish Consumption, Public Service Ads, Animation, Motion Graphic Kurangnya tingkat konsumsi ikan di Indonesia, menjadikan Indonesia berada diurutan paling bawah tingkat konsumsi ikan di wilayah asia. Karena itulah, ajakan untuk menggemari makan ikan di masyarakat perlu terus digemakan semenjak dini kepada anak-anak dan remaja, salah satunya adalah mensosialisasikan ajakan ayo makan ikan tersebut melalui media elektronik berupa iklan layanan masyarakat yang ditayangkan pada sosial media Instagram dan youtube. Iklan layanan masyarakat ini diterapkan melalui media animasi motion graphic 2 dimensi dengan menggunakan desain karakter anak-anak dan remaja, serta cara penjelesan yang disesuaikan dengan bahasa yang mudah dimengerti oleh anak-anak dan remaja. Penggunaan media animasi ini juga terbilang tepat sasaran, karena animasi disukai oleh anak-anak dan remaja, sehingga menjadi daya tertarik sendiri bagi mereka. Melalui desain tersebut, iklan layanan masyarakat ini dapat memicu dan membuka fantasi serta imajinasi anak-anak dan remaja agar bisa turut serta merasakan masuk kedalam dunia animasi yang ada didalam iklan ini, sehingga pesan-pesan dan ajakan didalam video iklan ini bisa ditiru dan diaplikasikan, karena anak-anak dan remaja cenderung akan meniru tokoh (karakter) atau cerita yang ada didalam video dan film animasi kesukaan mereka. Kata kunci : Konsumsi Ikan, Iklan Layanan Masyarakat, Animasi, Motion Graphic

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