PENGARUH CELEBRITY ENDORSEMENT DAN BRAND AWARENESS TERHADAP PURCHASE INTENSION PADA PRODUK KOPI GOOD DAY DI KOTA DEPOK

BIDELLIA, DAR DINGIE (2015) PENGARUH CELEBRITY ENDORSEMENT DAN BRAND AWARENESS TERHADAP PURCHASE INTENSION PADA PRODUK KOPI GOOD DAY DI KOTA DEPOK. S1 thesis, Universitas Mercu Buana.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 15 270
NIM/NIDN Creators: 43113110202
Uncontrolled Keywords: Kopi, kopi Good Day, artis, iklan, Celebrity Endorsement, Brand Awareness, Purchase Intension.
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 29 Aug 2015 13:08
Last Modified: 17 May 2022 10:30
URI: http://repository.mercubuana.ac.id/id/eprint/9970

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