PENGARUH PROMOSI PENJUALAN, KEMUDAHAN BERTRANSAKSI, DAN GAYA HIDUP SEHAT TERHADAP MINAT PEMBELIAN MELALUI MCDELIVERY INDONESIA (Pada Konsumen Mcdonald’s Indonesia cabang Puri Indah Jakarta Barat)

ALKAHFI, RAMDHA (2020) PENGARUH PROMOSI PENJUALAN, KEMUDAHAN BERTRANSAKSI, DAN GAYA HIDUP SEHAT TERHADAP MINAT PEMBELIAN MELALUI MCDELIVERY INDONESIA (Pada Konsumen Mcdonald’s Indonesia cabang Puri Indah Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis promosi penjualan, kemudahan bertransaksi, dan gaya hidup sehat terhadap minat pembelian. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif. Objek penelitian ini adalah konsumen Mcdonalds Indonesia cabang Puri Indah sebanyak 205 responden. Pendekatan yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat analisis Lisrel. Hasil penelitian menunjukan promosi penjualan berpengaruh positif dan signifikan terhadap minat pembelian. Kemudahan bertransaksi berpengaruh positif dan signifikan terhadap minat pembelian. Gaya hidup sehat berpengaruh positif dan signifikan terhadap minat pembelian Kata kunci : Promosi penjualan, Kemudahan bertransaksi, Gaya hidup sehat Minat pembelian. This study aims to discuss and analyze sales promotions, facilitate transactions, and healthy lifestyles to purchase interests. The research method used in this research is descriptive method. The object is consumers of this research is 205 respondents of Mcdonalds Indonesia Puri Indah branch. The research used in this study is the Structural Equation Model (SEM) with Lisrel analysis tools. The results showed a positive and significant sales promotion on buying interest. Ease of positive and significant transactions on buying interest. A healthy lifestyle supports a positive and significant interest in purchasing. Keywords: Sales promotion, Ease of transaction, Healthy lifestyle Purchase interest.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 286
Call Number: SE/31/21/349
NIM/NIDN Creators: 43115120155
Additional Information: Promosi penjualan, Kemudahan bertransaksi, Gaya hidup sehat Minat pembelian.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.49 Other Fiqih Aspects/Aspek Fiqih Lainnya > 297.491 Food and Drink Issues/Masalah Makanan dan Minuman
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 07 Jan 2022 12:17
Last Modified: 13 Apr 2022 04:31
URI: http://repository.mercubuana.ac.id/id/eprint/53816

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