PENGARUH GRATIFICATION SEEKING, IDEA SHOPPING, VALUE SHOPPING, DAN ROLE PLAY TERHADAP PEMBELIAN KOMPULSIF (Studi pada Mahasiswa Trisakti School of Management)

PERMANA, HADYAN (2019) PENGARUH GRATIFICATION SEEKING, IDEA SHOPPING, VALUE SHOPPING, DAN ROLE PLAY TERHADAP PEMBELIAN KOMPULSIF (Studi pada Mahasiswa Trisakti School of Management). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini untuk mengetahui pengaruh Gratification Seeking, Idea Shopping, Value Shopping, dan Role Play terhadap Pembelian Kompulsif mahasiswa Trisakti School of Management. Penelitian ini dilakukan terhadap 136 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis regresi linier berganda dengan alat bantu software statistic SPSS versi 23. Hasil penelitian ini menunjukkan bahwa secara uji Gratification Seeking dan Idea Shopping berpengaruh signifikan terhadap Pembelian Kompulsif. Value Shopping dan Role Play tidak berpengaruh signifikan Pembelian Kompulsif mahasiswa Trisakti School of Management. Kata Kunci : Gratification Seeking, Idea Shopping, Value Shopping, Role Play, Pembelian Kompulsif, Mahasiswa Trisakti School of Management. The research aims to identity the influence of Gratification Seeking, Idea Shopping, Value Shopping, and Role Play on Compulsive Buying for student at Trisakti School of Management. This research was conducted with 136 respondents by using quantitative approach. Analysis of data used is multiple linear regression analysis with tools aids statistical software SPSS version 23. The results of this study indicate that the Gratification Seeking and Idea Shopping have been significantly influence on Compulsive Buying. Value Shopping and Role Play have no significant effect of Trisakti School of Management’s student Compulsive Buying for student at Trisakti School of Management. Keyword: Gratifications Seeking, Idea Shopping, Value Shopping, Role Play, Compulsive Buying, Student at Trisakti School of Management

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 804
NIM/NIDN Creators: 43115010081
Additional Information: Gratification Seeking, Idea Shopping, Value Shopping, Role Play, Pembelian Kompulsif, Mahasiswa Trisakti School of Management
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 04 Jan 2022 03:48
Last Modified: 19 Jul 2022 04:21
URI: http://repository.mercubuana.ac.id/id/eprint/53470

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