PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA PT. KERETA API INDONESIA

PURWANINGSIH, LATIF DEVI (2018) PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PELANGGAN PADA PT. KERETA API INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Halaman Judul Skripsi.pdf

Download (112kB) | Preview
[img]
Preview
Text (ABSTRAK)
4. Abstrak.pdf

Download (509kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
2. Surat Pernyataan Karya Sendiri.pdf

Download (151kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. Lembar Pengesahan Skripsi.pdf

Download (158kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf

Download (132kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (161kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf

Download (151kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf

Download (138kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf

Download (100kB) | Preview
[img] Text (BAB I)
10. Bab 1.pdf
Restricted to Registered users only

Download (598kB)
[img] Text (BAB II)
11. Bab 2.pdf
Restricted to Registered users only

Download (805kB)
[img] Text (BAB III)
12. Bab 3.pdf
Restricted to Registered users only

Download (1MB)
[img] Text (BAB IV)
13. Bab 4.pdf
Restricted to Registered users only

Download (1MB)
[img] Text (BAB V)
14. Bab 5.pdf
Restricted to Registered users only

Download (273kB)
[img] Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf
Restricted to Registered users only

Download (110kB)
[img] Text (LAMPIRAN)
16. Lampiran.pdf
Restricted to Registered users only

Download (723kB)

Abstract

This research aims to know the influence of price perception, service quality and facility om costumers satisfaction. The object of this study is costomers of Argo Bromo Anggrek in Gambir station. This study was conducted on 100 respondens using accidental sampling technique is to take someone who happens to be or is found and meets the criteria in this study. The result of this research shows that price perception and facility had significant effect on the costumers satisfaction. Service quality had significant effect on the costumers satisfaction. Keywords : price perception, service quality, facility, costumers satisfaction Penelitian ini untuk mengetahui pengaruh persepsi harga, kualitas pelayanan dan fasilitas terhadap kepuasan pelanggan. Objek penelitian ini adalah seluruh penumpang kereta api Argo Bromo Anggrek yang terdapat di Stasiun Gambir Jakarta Pusat. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan teknik Accidental Sampling yaitu dengan mengambil seseorang yang kebetulan berada di Stasiun Gambir Jakarta Pusat yang dijumpai dan memenuhi kriteria dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa variabel persepsi harga dan fasilitas secara parsial berpengaruh terhadap kepuasan pelanggan. Kualitas Pelayanan berpengaruh terhadap kepuasan pelanggan. Kata kunci : persepsi harga, kualitas pelayanan, fasilitas, kepuasan pelanggan

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 071
NIM/NIDN Creators: 43114120217
Additional Information: persepsi harga, kualitas pelayanan, fasilitas, kepuasan pelanggan
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 385 Railroad Transportation/Transportasi Kereta Api
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 03 Jan 2022 08:23
Last Modified: 08 Mar 2022 01:34
URI: http://repository.mercubuana.ac.id/id/eprint/53448

Actions (login required)

View Item View Item