PERANCANGAN ILUSTRASI LEATHER PATCH PADA “NYOEL JEANS CO”

FAHRURROZI, FAHRURROZI (2020) PERANCANGAN ILUSTRASI LEATHER PATCH PADA “NYOEL JEANS CO”. S1 thesis, Univesitas Mercu Buana Jakarta.

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Abstract

Jeans or denim is clothing that is the primary need of urban society. With various existing brands and various types of thickness (oz) on the product can meet daily needs, such as to work in the office and factory, college, to relax, and also to climb mountains. With a leather patch design, it can attract buyers' interest in making a purchase decision for an approved product. In skin patches there are a few things to note which are skin patches, skin patch designs. These three things are a series that cannot be combined. In this study, studying the leather patch on the product or brand in terms of the leather patch design, leather patch material and leather patch design influence on purchasing decisions on Nyoel Jeans Co. products. Keywords: (Illustration of Nyoel Jeans Co. Leather Patch Design) Jeans atau denim merupakan pakaian yang menjadi kebutuhan primer masyarakat urban. Dengan berbagai merek yang sudah ada dan berbagai jenis ketebalan (oz) pada produk dapat memenuhi kebutuhan sehari-hari, seperti untuk bekerja dikantor maupun dipabrik, kuliah, untuk bersantai, dan maupun untuk mendaki gunung. Dengan desain leather patch dapat menarik minat pembeli dalam melakukan keputusan pembelian atas produk dimaksud. Dalam leather patch ada beberapa unsur yang perlu diperhatikan yaitu bahan leather patch, desain leather patch. Tiga hal ini merupakan satu rangkaian yang tidak dapat dipisahkan. Dalam penelitian ini diteliti mengenai leather patch pada produk atau merek ditinjau dari desain leather patch, bahan leather patch dan desain leather patch pengaruhnya terhadap keputusan pembelian pada produk Nyoel Jeans Co. Kata Kunci: (Illustrasi Desain Leather Patch Nyoel Jeans Co)

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